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Market orientation, performance in marketing units, and its relations to uncertainty and structure
Söderlund, Magnus - 1994
Persistent link: https://www.econbiz.de/10000889006
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Hysteresis in marketing
Simon, Hermann - 1994
Persistent link: https://www.econbiz.de/10000897924
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Managing customer relationships : organizational evolution in the IT firms
Tunisini, Annalisa - 1993
Persistent link: https://www.econbiz.de/10000856171
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Entwicklung von "Executive Information Support" Systemen
Kelling, Andreas - 1991
Persistent link: https://www.econbiz.de/10000858531
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Pricing policy or elasticity policy?
Lamperjee, Nicolas - 1993
Persistent link: https://www.econbiz.de/10000860735
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The foundations of internal marketing
Bekkers, Marleen H.; Haastrecht, C. T. van - 1993
Persistent link: https://www.econbiz.de/10000860985
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Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000834348
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Prices and pricing research in consumer marketing : some recent developments
Gijsbrechts, Els - 1992
Persistent link: https://www.econbiz.de/10000835723
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The impact of price and quality on communication expenditures (in the maturity stage)
Logman, Marc - 1992
Persistent link: https://www.econbiz.de/10000835728
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PIMS en marketing : een overzicht
Logman, Marc - 1992
Persistent link: https://www.econbiz.de/10000837688