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Strategic Climate Cooperation and Greenhouse Gas Price Coordination
Clausing, Kimberly A.; Cramton, Peter C.; Ockenfels, Axel; … - In: Intereconomics 59 (2024) 1, pp. 55-56
Persistent link: https://www.econbiz.de/10014485020
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Access and Interconnection Pricing Issues in Telecommunications
Vogelsang, Ingo - In: CESifo DICE Report 04 (2006) 3, pp. 3-9
Persistent link: https://www.econbiz.de/10011696586
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Von der Verbreitung zur Kommunikation
Willand, Ilka; Stirner, Heidrun - In: WISTA - Wirtschaft und Statistik 74 (2022) 6, pp. 38-43
Der Beitrag zeigt auf, wie sich die Presse- und Öffentlichkeitsarbeit des Statistischen Bundesamtes in den letzten Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die Jahrtausendwende beginnende Digitalisierung, die sich...
Persistent link: https://www.econbiz.de/10013490579
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Functional Food Marketing - The Hungarian Market Case
Nagy, Szabolcs - In: Theory, Methodology, Practice 5 (2010) 1, pp. 43-49
relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
Persistent link: https://www.econbiz.de/10011279479
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An introduction to the viable systems approach and its contribution to marketing
Barile, Sergio; Pels, Jaqueline; Polese, Francesco; … - In: jbm - Journal of Business Market Management 5 (2012) 2, pp. 54-78
decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …
Persistent link: https://www.econbiz.de/10010310664
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Capital as Power: Toward a New Cosmology of Capitalism
Bichler, Shimshon; Nitzan, Jonathan - In: Real-World Economics Review (2012) 61, pp. 65-84
Conventional theories of capitalism are mired in a deep crisis: after centuries of debate, they are still unable to tell us what capital is. Liberals and Marxists think of capital as an economic entity that they count in universal units of utils and abstract labour, respectively. But these units...
Persistent link: https://www.econbiz.de/10011644571
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Franchise fairs: A relevant signal in franchise choice in social activity
Mastrangelo, Leonardo Martin; Calderon-Monge, Esther; … - In: Contemporary Economics 10 (2016) 3, pp. 275-282
study's aim is to analyze the relationship between franchise choice and brand, price and participation in franchise fairs …
Persistent link: https://www.econbiz.de/10011659892
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What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context
Calvo-Porral, Cristina; Martinez-Fernández, … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146
Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...
Persistent link: https://www.econbiz.de/10011984983
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Does storytelling add value to fine Bordeaux wines?
Mora, Pierre; Livat, Florine - In: Wine Economics and Policy 2 (2013) 1, pp. 3-10
the price level of the wine and the style of the corporate storytelling. Originality/value: There has been a strong … increase in the price of Grands Crus from Bordeaux in recent years. The price increase is not explained by the objective value …
Persistent link: https://www.econbiz.de/10011986471