tried to answer to this double problem focusing in the scope of franchising. A data base including all the franshisor chains …

Franchising is a commercial form which enables firms to successfully penetrate the market and expand in an environment … many years and the high penetration in the different sectors mean that franchising in Italy has a high degree of … competitiveness and maturity. All this, along with the scarcity of studies about strategic groups in franchising in Italy, justifies …

In this work, we try to answer a key question: what are the more efficient units in franchising: owned or franchised …

Franchising has long been a method by which organizations seek to expand and facilitate local market development …. However, franchising as a growth strategy can often be hampered by lack of suitable franchisees. To mitigate this shortage …

franchising with a mediatic actor. Moreover, literature addressing IC creation and destruction over time is scarce, especially …-organisational collaboration franchising-with a mediatic actor may have on such IC. A single in-depth case study was conducted, allowing to …

Previous literature has acknowledged franchising as a great way for businesses to expand into new areas and …'s brand name and a ready-made business operation, or existing entrepreneurs who want to franchise their firms. Franchising a … growth factors of franchising, from both the franchisors' and franchisees' viewpoints. Therefore, from this dyad relationship …

The franchising sector demands a high level of assurance and commitment. This is because creating entrepreneurial value … is at the core of any franchising strategy. However, little is understood about what causes franchised businesses … success factors in franchising business firms. The characteristics of franchisors and franchisees that can contribute to the …