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Regulierung neben dem Preis auch über den Aktionsparameter Werbung verfügt. Die Modellergebnisse zeigen, dass der … stärker den Einsatz absatzpolitischer Instrumente bei der Regulierung zu berücksichtigen, also den Einsatz der Werbung …
Persistent link: https://www.econbiz.de/10010377895
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010420968
Using cross-sectional and longitudinal data from a national sample spanning the adult life span, age differences in anger and sadness were explored. The cross-sectional and longitudinal findings consistently suggest that the frequency of anger increases during young adulthood, but then shows a...
Persistent link: https://www.econbiz.de/10010332809
Diese Studie thematisiert den Einfluss von Expertise, Prominenz, Attraktivität und Geschlecht auf die Wahrnehmung von Glaubwürdigkeit. Dabei wurden Probanden mittels Online-Fragebögen mehrere Kombinationen aus verschiedenen Bildern, Aussagen sowie Hintergrundinformationen zu den abgebildeten...
Persistent link: https://www.econbiz.de/10014528936
Reformen haben – auch wenn sie sich langfristig positiv auf die Mehrheit der Bevölkerung auswirken – nicht immer den Rückhalt bei den Wählern, der bei rein ökonomischer Betrachtungsweise wünschenswert wäre. Wie lassen sich „unliebsame“ Reformen besser „verkaufen“? Was sollten...
Persistent link: https://www.econbiz.de/10010303592
A number of sociological theories argue that the experience of emotion is associated with social inequality. Despite … elaborate theoretical work, empirical studies are still rare and incoherent in their attempts at measuring emotion. As a …
Persistent link: https://www.econbiz.de/10010327926
Many scholars turn to emotions to understand irrational behavior. We do the opposite: we turn to rationality and game theory to understand people's emotions. We discuss a striking theory of emotions that began with the game theory of credible threats and promises, then was enriched by...
Persistent link: https://www.econbiz.de/10011852684
We introduce a dynamic model of emotional behavior regulation that can generalize to a wide range of decision dilemmas. Dilemmas are characterized by availability of mutually exclusive goals that a decision maker is dually motivated to pursue. In our model, previous goal pursuant decisions...
Persistent link: https://www.econbiz.de/10011852688
certain models of emotion over others. This essay illustrates how aspects of cultural difference are both incorporated and …
Persistent link: https://www.econbiz.de/10013194307
The shopping service of the store plays an important role in shaping the opinions of custom-ers in a store. Endless progress has been made on quality management of consumer services confirmed through numerous methods and standards that are based on consumers. A typical consumer receives a large...
Persistent link: https://www.econbiz.de/10012601067