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Regulierung neben dem Preis auch über den Aktionsparameter Werbung verfügt. Die Modellergebnisse zeigen, dass der … stärker den Einsatz absatzpolitischer Instrumente bei der Regulierung zu berücksichtigen, also den Einsatz der Werbung …
Persistent link: https://www.econbiz.de/10010377895
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010420968
Using cross-sectional and longitudinal data from a national sample spanning the adult life span, age differences in anger and sadness were explored. The cross-sectional and longitudinal findings consistently suggest that the frequency of anger increases during young adulthood, but then shows a...
Persistent link: https://www.econbiz.de/10010332809
Diese Studie thematisiert den Einfluss von Expertise, Prominenz, Attraktivität und Geschlecht auf die Wahrnehmung von Glaubwürdigkeit. Dabei wurden Probanden mittels Online-Fragebögen mehrere Kombinationen aus verschiedenen Bildern, Aussagen sowie Hintergrundinformationen zu den abgebildeten...
Persistent link: https://www.econbiz.de/10014528936
This paper investigates satisfaction and loyalty in social commerce by integrating the role of emotion as a mediating …, social commerce construct, perceived usefulness, and emotion. Using the mentioned constructs, this paper successfully …
Persistent link: https://www.econbiz.de/10014505495
Face-to-face interactions are a crucial part of services. However, research that investigates the dynamics of service encounters is still rare. In this study we used a theoretical framework that aligned the concept of interpersonal complementarity with Mehrabian and Russell's (1974)...
Persistent link: https://www.econbiz.de/10010318144
Reformen haben – auch wenn sie sich langfristig positiv auf die Mehrheit der Bevölkerung auswirken – nicht immer den Rückhalt bei den Wählern, der bei rein ökonomischer Betrachtungsweise wünschenswert wäre. Wie lassen sich „unliebsame“ Reformen besser „verkaufen“? Was sollten...
Persistent link: https://www.econbiz.de/10010303592
A number of sociological theories argue that the experience of emotion is associated with social inequality. Despite … elaborate theoretical work, empirical studies are still rare and incoherent in their attempts at measuring emotion. As a …
Persistent link: https://www.econbiz.de/10010327926
Most forms of risky behavior reach their peak during adolescence. A prominent line of research is exploring the relationship between people's emotional self-efficacy and risk taking, but little is known about this relationship in the cognitive-deliberative domain among adolescents. The main aim...
Persistent link: https://www.econbiz.de/10011709891
certain models of emotion over others. This essay illustrates how aspects of cultural difference are both incorporated and …
Persistent link: https://www.econbiz.de/10013194307