The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism … purpose, its results being presented in the current paper. Thus, as the analysis shows, despite the large use of Internet when …

that arises at this stage of development of global trade on the Internet is if companies understand the importance of …

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online …Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit … Übertragung der klassischen, gesprächsbasierten Umfrage in das Internet dar. Dabei können sie in verschiedenartiger Gestalt …

technology companies in the Greek market, there are only few ladies in high management mainly related to HR and marketing … functions. The statistics on internet use show that although its penetration to the population is growing rapidly, there is a … steady 10% gap between men (55%) and women (45%) use. It also becomes obvious, in relevant market surveys, that the internet …