decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

This paper applies Faff (2017)'s pitching template to an academic research topic in marketing. Specifically, I will …

view of food and non-food companies representing various industries. The research measures in the field of marketing and … marketing sciences primarily includes the formulation of a set of real success and failure rates in food and non-food industries. …

künstlicher Intelligenz im Marketing. Spezifischer skizzieren wir die Einflussmöglichkeiten auf den Einsatz nachhaltiger … in marketing. More specifically, we outline the influence on the realization of Sustainable artificial intelligence for … organisational culture, sustainable artificial intelligence and sustainability marketing and draws from the St. Gallen Management …

leads to CCBs has remained largely understudied in service marketing literature. Moreover, the underlying mechanisms through …