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What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context
Calvo-Porral, Cristina; Martinez-Fernández, … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146
Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...
Persistent link: https://www.econbiz.de/10011984983
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Franchise fairs: A relevant signal in franchise choice in social activity
Mastrangelo, Leonardo Martin; Calderon-Monge, Esther; … - In: Contemporary Economics 10 (2016) 3, pp. 275-282
study's aim is to analyze the relationship between franchise choice and brand, price and participation in franchise fairs …
Persistent link: https://www.econbiz.de/10011659892
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An experimental analysis of overconfidence in tariff choice
Dowling, Katharina; Stich, Lucas; Spann, Martin - In: Review of Managerial Science 15 (2020) 8, pp. 2275-2297
using an experimental approach. We develop an incentive-compatible experiment to provide causal evidence for the effect of …
Persistent link: https://www.econbiz.de/10014504288
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Competitividad SEO en las empresas industriales. Una metodología: El caso de la Industria vasca
León Sáez de Ybarra, Jose Luis - In: Atlantic Review of Economics 1 (2014)
We present an investigation into two parts to assess the quality of the competitive internet websites of selected industries in the Basque Country. The ad hoc methodology developed for this research can be applied to other regional areas. Competitiveness is defined according to two measurable...
Persistent link: https://www.econbiz.de/10011536973
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Football marketing and its effect on economic boom
Homayounifar, Masuod; Mosaveri, Kamran Pahlavan; … - In: Atlantic Review of Economics 2 (2014), pp. 1-26
Football sport marketing has been considered a tool, on economizing sports, producing the value added and an important solution for earning income through sports. The aim of this study was to investigate the role of football marketing in the country's economic boom, and the method of analytical...
Persistent link: https://www.econbiz.de/10011536982
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The use of marketing indicators to measure and monitor the effects of implementing the concept of user-driven innovation
Krawczyk, Marzena - In: e-Finanse: Financial Internet Quarterly 9 (2013) 4, pp. 53-60
The importance of users as a source of information for company innovation activity was raised in the 1980s by von Hippel. Today, a concept of a similar basis is known and developed in Europe under the name of User-Driven Innovation (UDI). The UDI is based on the belief that enterprises which are...
Persistent link: https://www.econbiz.de/10011551412
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Microlending: Is There Demand for Such Loans in Germany?
Kritikos, Alexander S.; Kneiding, Christoph - In: Weekly Report 6 (2010) 14, pp. 105-111
A lack of financial means is viewed as a key reason why small businesses fail. Therefore, also in Germany several institutions tried to establish microloans as a financing tool. A first empirical study, building a benchmark for similar studies in Western Europe, shows that about 15 percent of...
Persistent link: https://www.econbiz.de/10011601303
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Mikrokredite: Bedarf auch in Deutschland
Kritikos, Alexander S.; Kneiding, Christoph - In: DIW Wochenbericht 76 (2009) 27/28, pp. 451-456
Fehlende Finanzierung wird als ein zentraler Grund angesehen, warum kleine Unternehmen scheitern. Seit einigen Jahren wird daher versucht, das Instrument der Mikrokredite auch in Deutschland zu etablieren. Eine erste empirische Studie zeigt, dass rund 15 Prozent aller Selbständigen Interesse an...
Persistent link: https://www.econbiz.de/10011602024
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End of 9-Endings, Price Recall, and Price Perceptions
Snir, Avichai; Levy, Daniel; Chen, Haipeng - In: Economics Letters 155 (2017), pp. 157-163
Prices that end with 9, also known as psychological price points, are common, comprising about 70% of the retail prices …. They are also more rigid than other prices. We take advantage of a natural experiment to document an emergence of a new … price ending that has the same effects as 9-endings. In January 2014, the Israeli government passed a new regulation …
Persistent link: https://www.econbiz.de/10011630697
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Functional Food Marketing - The Hungarian Market Case
Nagy, Szabolcs - In: Theory, Methodology, Practice 5 (2010) 1, pp. 43-49
In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a bright future and their market is expected to...
Persistent link: https://www.econbiz.de/10011279479