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The order of knowledge and robust action: How to deal with economic uncertainty?
Falkinger, Josef - In: Economics: The Open-Access, Open-Assessment E-Journal 10 (2016) 2016-24, pp. 1-30
Uncertainty in economics is generated by 'nature' but also by the model we use to 'produce the future'. The production of the future comprises besides the allocation of resources on different instruments (technologies, financial products) also the design of the instruments. Specialization and...
Persistent link: https://www.econbiz.de/10011555272
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Understanding collaboration in integrated forms of project delivery by taking a risk-uncertainty based perspective
Walker, Derek; Lloyd-Walker, Beverley - In: Administrative Sciences 6 (2016) 3, pp. 1-17
Background: Cross-discipline team collaboration between the project ownership team, design team and project delivery team is central to effective management of risk, uncertainty and ambiguity. A recently-developed framework that was developed to provide a visualisation tool to enable various...
Persistent link: https://www.econbiz.de/10012611908
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Surviving meltdowns that cannot be prevented: Review of gaps in managing uncertainty and addressing existential vulnerabilities
Paul, Karamjeet S. - In: Journal of Risk and Financial Management 15 (2022) 10, pp. 1-23
We make all decisions in the context of what we know and can envision. However, catastrophes often arise from what we had not known or had not envisioned previously. Approaches that work for addressing what can be envisioned are not useful in preventing catastrophic meltdowns arising from what...
Persistent link: https://www.econbiz.de/10014332648
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Operationalizing a Behavioral Finance Risk Model: A Theoretical and Empirical Framework
Yazdipour, Rassoul; Neace, William P. - In: The Journal of Entrepreneurial Finance (JEF) 16 (2013) 2, pp. 1-32
To keep up with the rather fast-growing interest in the discipline of Behavioral Finance and Economics caused in part by the new realities of the post-200S world, and the realities prevailing over three decades before and leading up to that year- there is a discernible need for the production of...
Persistent link: https://www.econbiz.de/10010343289
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Functional Food Marketing - The Hungarian Market Case
Nagy, Szabolcs - In: Theory, Methodology, Practice 5 (2010) 1, pp. 43-49
relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
Persistent link: https://www.econbiz.de/10011279479
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An introduction to the viable systems approach and its contribution to marketing
Barile, Sergio; Pels, Jaqueline; Polese, Francesco; … - In: jbm - Journal of Business Market Management 5 (2012) 2, pp. 54-78
decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …
Persistent link: https://www.econbiz.de/10010310664
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Von der Verbreitung zur Kommunikation
Willand, Ilka; Stirner, Heidrun - In: WISTA - Wirtschaft und Statistik 74 (2022) 6, pp. 38-43
Der Beitrag zeigt auf, wie sich die Presse- und Öffentlichkeitsarbeit des Statistischen Bundesamtes in den letzten Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die Jahrtausendwende beginnende Digitalisierung, die sich...
Persistent link: https://www.econbiz.de/10013490579
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Football marketing and its effect on economic boom
Homayounifar, Masuod; Mosaveri, Kamran Pahlavan; … - In: Atlantic Review of Economics 2 (2014), pp. 1-26
Football sport marketing has been considered a tool, on economizing sports, producing the value added and an important … solution for earning income through sports. The aim of this study was to investigate the role of football marketing in the … SPSS and SAS software. The results show that football marketing has significant and positive effect on economic boom. In …
Persistent link: https://www.econbiz.de/10011536982
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On the strategic use of attention grabbers
Spiegler, Ran; Eliaz, Kfir - In: Theoretical Economics 6 (2011) 1, pp. 127-155
When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...
Persistent link: https://www.econbiz.de/10011599441