Daskalaki, Vasiliki V.; Voutsa, Maria C.; Boutsouki, … - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 1, pp. 3-8
The present study investigates the factors that affect visitors’ satisfaction and their future behavior. A survey based … on the dimensions of SERVPERF among 632 visitors in two distinct in terms of atmosphere, exhibits and activities museums …’ satisfaction and predict future behavior. Future behavior is often subject to visitors’ place of residence. The type of museum is …