Internal marketing (IM) has become essential in service industries since employees are considered critical to excel in customer service due to fierce competition. Previous studies have examined and proved the role of IM in retaining happy and loyal customers in a variety of industries. However,...

Ziel der vorliegenden Untersuchung war es, eine systematische Bestandsaufnahme zum Status quo der Personalforschung im Kulturbereich vorzunehmen. In die Untersuchung einbezogen wurden Studien, die sich empirisch mit dem Thema auseinandersetzen und im deutsch- und englischsprachigen Raum in...

Technological optimistic voices assume that, from a technical perspective, the IT possibilities for HRM are endless: in principal all HR processes can be supported by IT. E-HRM is the relatively new term for this IT supported HRM, especially through the use of web technology. This paper aims at...

The past quarter century has witnessed many developments in the research and practice of managing human resources in the United States. In this article, we briefly describe two major areas in which these developments have been unfolding: strategic human resource management and international...

This paper is concerned with people management practices in companies in Malaysia. It examines the development of the main practice areas of the management of human resources (HR), the HR management (HRM) function and to what extent locallyowned companies (LOC) are influenced by multinational...