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Regulierung neben dem Preis auch über den Aktionsparameter Werbung verfügt. Die Modellergebnisse zeigen, dass der … stärker den Einsatz absatzpolitischer Instrumente bei der Regulierung zu berücksichtigen, also den Einsatz der Werbung …
Persistent link: https://www.econbiz.de/10010377895
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010420968
Arts proponents frequently argue that the arts have a positive impact on the economy, yet this assertion is not … supported by satisfactory statistical testing. Using the U.S. Gross Domestic Product (GDP) and National Arts Index (NAI), this … study seeks to verify the contention that arts activities enhance economic growth. The test results signify, at the national …
Persistent link: https://www.econbiz.de/10012657212
Drawing on self-determination theory (SDT), this study examines differences in the motivation of backers to support cultural and commercial entrepreneurs through reward crowdfunding. We propose that backers of commercial campaigns are a community of early-customers motivated by the prospects of...
Persistent link: https://www.econbiz.de/10014503887
Using cross-sectional and longitudinal data from a national sample spanning the adult life span, age differences in anger and sadness were explored. The cross-sectional and longitudinal findings consistently suggest that the frequency of anger increases during young adulthood, but then shows a...
Persistent link: https://www.econbiz.de/10010332809
Nach der Euro Umstellung Anfang 2002 entwickelte sich das Preisempfinden deutlich anders als der gemessene Verbraucherpreisindex. Inwieweit wird auch heute noch die Preisentwicklung von den Konsumenten überschätzt? Wie zuverlässig misst der von Hans Wolfgang Brachinger entwickelte „Index...
Persistent link: https://www.econbiz.de/10010303231
This paper deals with economic motives for and personnel-management consequences of reducing the number of hierarchical levels from the point of view of fairness aspects. A transition to flat hierarchies can, under certain circumstances, have serious consequences for employees who are directly...
Persistent link: https://www.econbiz.de/10011650582
This paper develops scales to measure stigma consciousness in the unemployed and prejudices against them, using a quantitative survey. The requirement for these scales is illustrated in the introduction. The theoretical substantiation of the scale development includes a definition of...
Persistent link: https://www.econbiz.de/10011650792
Persistent link: https://www.econbiz.de/10010272142
Das Rentenniveau wird für zukünftige Rentnergenerationen regelgebunden sinken. Deshalb erfordert eine Absicherung des Lebensstandards im Alter - wie mit den Rentenreformen Anfang der 2000er Jahre eingeleitet - neben der gesetzlichen Rente eine private und betriebliche Vorsorge. Allerdings sind...
Persistent link: https://www.econbiz.de/10013194768