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How do evaluative practices become natural and ubiquitous in an organization? In this paper we integrate findings from previous empirical work on the adoption of evaluative practices in organizations with insights from institutional theory and social psychology research for advancing the...
Persistent link: https://www.econbiz.de/10010421325
Published findings of opinion polls are an important part of the political coverage before elections. Thus, researchers have long investigated whether the perceived popularity of political parties can lead to even more voters following this majority. However, empirical findings on this so-called...
Persistent link: https://www.econbiz.de/10015166380
Consumers' attitudes are determined by many factors, one of which is a product brand. The objective of the paper is to … research showed that it is just the name of the brand that can affect consumers' attitudes. It is a derivative of associations … the most important and the cognitive component - the least important. The findings show that gender and brand of …
Persistent link: https://www.econbiz.de/10015207114
Persistent link: https://www.econbiz.de/10010327957
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most … popular social media platforms. As a conclusion hypotheses about the influence of the media-activities on the brand are …
Persistent link: https://www.econbiz.de/10010420967
We analyze the role of intermediaries in electronic markets using detailed data of more than 14,000 originated loans on an electronic P2P (peer-to-peer) lending platform. In such an electronic credit market, lenders bid to supply a private loan. Screening of potential borrowers and the...
Persistent link: https://www.econbiz.de/10010421336
Many aspects in the area of designing platforms for intra-organizational innovation communities are not well understood. In this article, we examine the impact of technologically induced psychological factors on knowledge exchange in such communities. Using two experimental pretest-posttest...
Persistent link: https://www.econbiz.de/10010421369
Behavioral operations management (BOM) is a rapidly growing field. It relaxes the assumption that "human being is rational" in the decision-making process, considers behavioral and cognitive aspects rooted in psychology to develop models for operations, and processes in production and...
Persistent link: https://www.econbiz.de/10012794526
Purpose - This paper aims to discuss the dilemma of terrorism as a political phenomenon that many political scientists care about; however, they find themselves incapable of explaining some of its aspects and they resort to other disciplines. The second part of the dilemma is related to the...
Persistent link: https://www.econbiz.de/10015394427