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How do evaluative practices become natural and ubiquitous in an organization? In this paper we integrate findings from previous empirical work on the adoption of evaluative practices in organizations with insights from institutional theory and social psychology research for advancing the...
Persistent link: https://www.econbiz.de/10010421325
Persistent link: https://www.econbiz.de/10010327957
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most … popular social media platforms. As a conclusion hypotheses about the influence of the media-activities on the brand are …
Persistent link: https://www.econbiz.de/10010420967
We analyze the role of intermediaries in electronic markets using detailed data of more than 14,000 originated loans on an electronic P2P (peer-to-peer) lending platform. In such an electronic credit market, lenders bid to supply a private loan. Screening of potential borrowers and the...
Persistent link: https://www.econbiz.de/10010421336
Many aspects in the area of designing platforms for intra-organizational innovation communities are not well understood. In this article, we examine the impact of technologically induced psychological factors on knowledge exchange in such communities. Using two experimental pretest-posttest...
Persistent link: https://www.econbiz.de/10010421369
Behavioral operations management (BOM) is a rapidly growing field. It relaxes the assumption that "human being is rational" in the decision-making process, considers behavioral and cognitive aspects rooted in psychology to develop models for operations, and processes in production and...
Persistent link: https://www.econbiz.de/10012794526
The author suggests that the 2008 financial crisis was the culmination of an accelerating and inherently unstable process of financial market evolution. He argues that markets are not well organized to manage the power that financial assets have to generate emotion and their wider effect on...
Persistent link: https://www.econbiz.de/10010299495
Persistent link: https://www.econbiz.de/10011384947
attitudes toward the brand. It was also found that intellectual involvement of consumers plays the mediating role in the … relationship between message appeal and consumer attitudes toward brand. In the relationship between message source credibility and … customer attitude towards the brand, the level of risk taking of people has no mediating role. Research limitations …
Persistent link: https://www.econbiz.de/10011932777