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Bioeconomy development and using of intellectual capital for the creation of competitive advantages by SMEs in the field of biotechnology
Gârdan, Daniel Adrian; Andronie, Mihai; Gârdan, … - In: Amfiteatru Economic Journal 20 (2018) 49, pp. 647-666
The article aims to present a thorough research on the perceptions and opinions of the Romanian managers of small and medium enterprises in applied biotechnology on the importance of intellectual capital and the application of knowledge management principles to create and maintain competitive...
Persistent link: https://www.econbiz.de/10012004579
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Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives
Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, Radu - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 909-926
Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...
Persistent link: https://www.econbiz.de/10011724982
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Responsible Consumption – Source of Competitive Advantages and Solution for Tourist Protection
Epura, Gheorghe; Tescațiu, Bianca; Todor, Raluca Dania; … - In: Amfiteatru Economic Journal 19 (2017) 45, pp. 447-462
The recent preoccupations of national institutions and organizations and, especially of European and global institutions, regarding the responsible consumption of raw materials, resources and materials became more and more intense in the last years. In the same time, they contribute to the...
Persistent link: https://www.econbiz.de/10011725108
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Strategic communication and competitive advantage: Assessing CEO letters of global airline alliances
Seo, Gang-Hoon; Itō, Munehiko; Li, Zhonghui - In: Foundations of Management 13 (2021) 1, pp. 57-72
. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an … differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance …
Persistent link: https://www.econbiz.de/10012601113
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Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa
Maziriri, Eugine Tafadzwa - In: Cogent Business & Management 7 (2020) 1, pp. 1-23
This research aimed to assess the impact of green packaging and green advertising on competitive advantage and business performance of manufacturing Small and Medium-sized Enterprises (SMEs). A research conceptual model was produced to determine the relationships from that model. A quantitative...
Persistent link: https://www.econbiz.de/10012657076
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The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups
Sakas, Damianos P.; Reklitis, Dimitrios P.; … - In: European Research on Management and Business Economics … 29 (2023) 2, pp. 1-18
Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...
Persistent link: https://www.econbiz.de/10014525632
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Linking brand and competitive advantage: The mediating effect of positioning and market orientation
Rua, Orlando Manuel Martins Marques de Lima; Santos, … - In: European Research on Management and Business Economics … 28 (2022) 2, pp. 1-10
The purpose of this paper is to analyze the relationship between brand and competitive advantage (through differentiation) and the mediating effect of positioning and market orientation in this relationship. An empirical study was developed using a quantitative methodological approach. The...
Persistent link: https://www.econbiz.de/10014525688
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Promotional activities for the purpose of improving the offer of travel agencies in Primorje-Gorski Kotar County-Croatia
Lasinger Siladjev, Jasna - In: UTMS Journal of Economics 8 (2017) 2, pp. 195-208
travel agencies on the tourism market, the specifics of marketing communication on the tourism market, promotional activities …
Persistent link: https://www.econbiz.de/10011994722
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies 8 (2020) 3, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
Persistent link: https://www.econbiz.de/10013200286
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Performance in B2B sales: An explanation of how channel management and communication influence a firm's performance
Maier, Günther - In: Naše gospodarstvo / Our Economy 67 (2021) 3, pp. 38-48
Communication between seller and buyer is done through multiple channels. There are multiple ways to use technical … to review the drivers of a sales process in terms of sales cycles, channels and communication in relation to it's effect … contribution of this review is to understand the various capabilities in channel management and communication that can be adapted …
Persistent link: https://www.econbiz.de/10014520588