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Public relation based model of integrated marketing communications

Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS Journal of Economics 7 (2016) 2, pp. 175-186

-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication's mix efficiency is by reallocation the leading role of advertising with public relations …

Persistent link: https://www.econbiz.de/10011787184

Power-to-heat for renewable energy integration: A review of technologies, modeling approaches, and flexibility potentials

Bloess, Andreas; Schill, Wolf-Peter; Zerrahn, Alexander - In: Applied Energy 212 (2018), pp. 1611-1626

A flexible coupling of power and heat sectors can contribute to both renewable energy integration and decarbonization. We present a literature review of model-based analyses in this field, focusing on residential heating. We compare geographical and temporal research scopes and identify...

Persistent link: https://www.econbiz.de/10012023898

Design of a MW-scale thermo-chemical energy storage reactor

Angerer, Michael; Becker, Moritz; Härzschel, Stefan; … - In: Energy Reports 4 (2018), pp. 507-519

The reversible exothermic reaction of CaO with water is considered one of the most promising reactions for high temperature thermal energy storage. In this paper, a novel technical design of a MW-scale thermochemical energy storage reactor for this reaction is presented. The aim is to provide an...

Persistent link: https://www.econbiz.de/10012651896

The pursuit of balance in sequential randomized trials

Guiteras, Raymond P.; Levine, David I.; Polley, Thomas H. - In: Development Engineering 1 (2016), pp. 12-25

in advance, standard methods of stratification do not apply. We describe and assess the method of DA-optimal sequential … allocation (Atkinson, 1982) for balancing stratification covariates across treatment arms. We provide simulation evidence that …

Persistent link: https://www.econbiz.de/10011937591

Moving average stratification algorithm for strata boundary determination in skewed populations

Kareem, Akeem O.; Oshungade, Isaac O.; Oyeyemi, Gafar M.; … - In: CBN Journal of Applied Statistics 06 (2015) 1, pp. 205-217

Moving Average Stratification (MAS) is a new competing and simple algorithm for strata boundary determination in … (Dalenius and Hodges Rule (DHR) 1959) and the inherent geometric gaps created within strata by Geometric Stratification (GMS) of …

Persistent link: https://www.econbiz.de/10011482607

Distributional differences and the Native American gender wage gap

Burnette, Jeffrey; Zhang, Weiwei - In: Economies 7 (2019) 2, pp. 1-18

We use the Theil index and data from the 2012-2016, American Community Survey 5-Year Sample to document and analyze gender wage inequality for American Indian and Alaska Native (AIAN) women across single, multiracial and ethnic identity groups. Mean differences in hourly wages by gender...

Persistent link: https://www.econbiz.de/10013199558

The Inheritance of Race Revisited: Childhood Wealth and Income and Black–White Disadvantages in Adult Life Chances

Brady, David; Finnigan, Ryan; Kohler, Ulrich; Legewie, … - In: Sociological Science 7 (2020), pp. 599-627

Vast racial inequalities continue to prevail across the United States and are closely linked to economic resources. One particularly prominent argument contends that childhood wealth accounts for black–white (BW) disadvantages in life chances. This article analyzes how much childhood wealth...

Persistent link: https://www.econbiz.de/10012617171

Challenges in charge preparation and combustion in homogeneous charge compression ignition engines with biodiesel: A review

Chaudhari, V. D.; Deshmukh, D. - In: Energy Reports 5 (2019), pp. 960-968

stratification achieved using intake air conditioning, dilution or varying the fuel reactivity can overcome the challenges associated …

Persistent link: https://www.econbiz.de/10012652003

The Desocialising of Economic Theory

Jackson, William A. - In: International Journal of Social Economics 40 (2013) 9, pp. 809-825

This paper aims to show that economic theory has become ‘desocialised’ and separated from social theory through the adoption of individualistic methods and neglect of social relations and structures. A historical overview traces how the social content of economic theory has diminished,...

Persistent link: https://www.econbiz.de/10014278137

Feminist and stratification theories' lessons from the crisis and their relevance for post-Keynesian theory

Seguino, Stephanie - In: European Journal of Economics and Economic Policies: … 16 (2019) 2, pp. 193-207

began in 2008 could be enhanced by integrating the research by feminist and stratification economists. These groups have …

Persistent link: https://www.econbiz.de/10014363351