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Public relation based model of integrated marketing communications

Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS Journal of Economics 7 (2016) 2, pp. 175-186

-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication's mix efficiency is by reallocation the leading role of advertising with public relations …

Persistent link: https://www.econbiz.de/10011787184

Power-to-heat for renewable energy integration: A review of technologies, modeling approaches, and flexibility potentials

Bloess, Andreas; Schill, Wolf-Peter; Zerrahn, Alexander - In: Applied Energy 212 (2018), pp. 1611-1626

A flexible coupling of power and heat sectors can contribute to both renewable energy integration and decarbonization. We present a literature review of model-based analyses in this field, focusing on residential heating. We compare geographical and temporal research scopes and identify...

Persistent link: https://www.econbiz.de/10012023898

Design of a MW-scale thermo-chemical energy storage reactor

Angerer, Michael; Becker, Moritz; Härzschel, Stefan; … - In: Energy Reports 4 (2018), pp. 507-519

The reversible exothermic reaction of CaO with water is considered one of the most promising reactions for high temperature thermal energy storage. In this paper, a novel technical design of a MW-scale thermochemical energy storage reactor for this reaction is presented. The aim is to provide an...

Persistent link: https://www.econbiz.de/10012651896

Social Milieus and Social Integration. From Theoretical Considerations to an Empirical Model

Groh-Samberg, Olaf; Schröder, Tim; Speer, Anne - In: KZfSS Kölner Zeitschrift für Soziologie und … 75 (2023) Suppl 1, pp. 305-329

Current debates on threats to social integration in times of multiple crises call for a better understanding of the relationship between socioeconomic inequality and sociocultural value conflicts. The aim of this article is to (re)introduce the concept of social milieus as a promising approach...

Persistent link: https://www.econbiz.de/10015190286

The Desocialising of Economic Theory

Jackson, William A. - In: International Journal of Social Economics 40 (2013) 9, pp. 809-825

This paper aims to show that economic theory has become ‘desocialised’ and separated from social theory through the adoption of individualistic methods and neglect of social relations and structures. A historical overview traces how the social content of economic theory has diminished,...

Persistent link: https://www.econbiz.de/10014278137

Choosing inequality: how economic security fosters competitive regimes

Lenger, Alexander; Wolf, Stephan; Goldschmidt, Nils - In: The Journal of Economic Inequality 19 (2020) 2, pp. 315-346

of the first round, leading to a pattern of societal stratification. Participants are informed individually about points …

Persistent link: https://www.econbiz.de/10014504499

The use of statistical methods in Croatian enterprises during the early stages of COVID-19

Žmuk, Berislav - In: Naše gospodarstvo / Our Economy 68 (2022) 1, pp. 52-63

The appropriate application of statistical methods in enterprises should have an important role in business decision-making processes. However, Croatian enterprises still tend to have certain resistance to statistical methods. The new challenges introduced by the COVID-19 pandemic emphasised the...

Persistent link: https://www.econbiz.de/10014520618

Distributional differences and the Native American gender wage gap

Burnette, Jeffrey; Zhang, Weiwei - In: Economies 7 (2019) 2, pp. 1-18

We use the Theil index and data from the 2012-2016, American Community Survey 5-Year Sample to document and analyze gender wage inequality for American Indian and Alaska Native (AIAN) women across single, multiracial and ethnic identity groups. Mean differences in hourly wages by gender...

Persistent link: https://www.econbiz.de/10013199558

Challenges in charge preparation and combustion in homogeneous charge compression ignition engines with biodiesel: A review

Chaudhari, V. D.; Deshmukh, D. - In: Energy Reports 5 (2019), pp. 960-968

stratification achieved using intake air conditioning, dilution or varying the fuel reactivity can overcome the challenges associated …

Persistent link: https://www.econbiz.de/10012652003

Moving average stratification algorithm for strata boundary determination in skewed populations

Kareem, Akeem O.; Oshungade, Isaac O.; Oyeyemi, Gafar M.; … - In: CBN Journal of Applied Statistics 06 (2015) 1, pp. 205-217

Moving Average Stratification (MAS) is a new competing and simple algorithm for strata boundary determination in … (Dalenius and Hodges Rule (DHR) 1959) and the inherent geometric gaps created within strata by Geometric Stratification (GMS) of …

Persistent link: https://www.econbiz.de/10011482607