Narrow search
Showing 1 - 10 of 398
Cover Image
The impact of innovative commercial technologies on students' behaviour of an economic university
Anghel, Laurentiu-Dan; Vrânceanu, Diana Maria; Filip, Alina - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 600-614
students from the Bucharest University of Economic Studies towards the adoption of innovative retail technologies within … hypermarkets in Romania, based on a selective marketing research, conducted on a sample of 359 students from undergraduate and …
Persistent link: https://www.econbiz.de/10011724962
Cover Image
The Perception of Students from the Economic Area on the New Learning Methods in the Knowledge Society
Dospinescu, Nicoleta; Tătăruşanu, Maria; Butnaru, … - In: Amfiteatru Economic Journal 13 (2011) 30, pp. 527-543
The competition that exists among the higher education institutions involves great efforts to adapt to the new …, complexity and provide students both with specific habits and efficient work tools. Our research aimed at identifying the … perception of students from the Faculty of Economics and Business Administration (FEAA), which belongs to “Alexandru Ioan Cuza …
Persistent link: https://www.econbiz.de/10011724760
Cover Image
Entrepreneurship and education in the European Union: Student's perception on the subject
Saraiva, Helena I. B.; Gabriel, Vítor M. S. - In: The International Journal of Management Science and … (2016) 22, pp. 40-58
In this study has been tried to found evidence that entrepreneurship education has impact on students' behavior and … obtained by the same process, in terms of students' perceptions. We found evidence that entrepreneurship education assumes an … perception of its effects. As a consequence, entrepreneurship education also impacts the economic development of many European …
Persistent link: https://www.econbiz.de/10011849193
Cover Image
Students' perceptions of the use of artificial intelligence in educational services
Djokic, Ines; Milićević, Nikola; Djokic, Nenad; … - In: Amfiteatru Economic 26 (2024) 65, pp. 294-310
significantly formed the use of AI in education (UAIEd) from students' perspective, whereas the largest contribution could be … analysis, and students' grade and evaluation. Some general recommendations for higher education institutions were also provided. …The increased significance of artificial intelligence (AI) and the possibilities to implement it in higher education …
Persistent link: https://www.econbiz.de/10014465479
Cover Image
Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence upon Consumers' Attitude
Anghel, Laurentiu Dan; Grigore, Georgiana Florentina; … - In: Amfiteatru Economic Journal 13 (2011) 29, pp. 72-85
Cause-related marketing as part of corporate social responsibility, becomes an increasingly used tool by companies operating in the market. Many studies have shown the benefits of cause related marketing campaigns, including attracting new customers, increasing sales of products or services,...
Persistent link: https://www.econbiz.de/10011724734
Cover Image
Integration of Circular Economy Principles in Consumer Behaviour for Electrical and Electronic Equipment
Istudor, Nicolae; Dumitru, Ionel; Filip, Alina; Stancu, Alin - In: Amfiteatru Economic 25 (2023) 62, pp. 48-62
The electrical and electronic equipment market (EEE) is a growing one due to technological developments and innovation. The present paper captures the consumer behaviour regarding the purchase, use, and disposal of these types of equipment in the light of the transition to a circular economy. To...
Persistent link: https://www.econbiz.de/10014463414
Cover Image
Education – Determinant of Consumer's Conditions in an Era of Technological Change
Burghelea, Cristina; Aceleanu, Mirela Ionela - In: Amfiteatru Economic Journal 16 (2014) 36, pp. 535-549
In the era of technological change, consumers face an environment increasingly complex, leading to significant challenges regarding buying and consuming choices and consumer protection. The most important and most influential technological changes in terms of the impact on the consumer, are...
Persistent link: https://www.econbiz.de/10011724868
Cover Image
Communication as a part of identity of sustainable subjects in fashion
Kusá, Alena; Urmínová, Marianna - In: Journal of Risk and Financial Management 13 (2020) 12, pp. 1-16
sustainable goods and the need for proper education in the field of sustainable fashion or any corresponding forms of marketing …
Persistent link: https://www.econbiz.de/10012611532
Cover Image
La investigacion en marketing a traves de las tesis doctorales Españolas
Ortega Martínez, E. - In: Investigaciones Europeas de Dirección y Economía de … 16 (2010) 1, pp. 127-147
marketing departments concerning the design and content of the dissertation abstracts and to encourage doctoral students for …
Persistent link: https://www.econbiz.de/10010280508
Cover Image
Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
Marcu, Nicu; Meghişan, Georgeta-Mădălina - In: Amfiteatru Economic Journal 15 (2013) 34, pp. 358-368
The current research analysis consumers’ rights concerning personal data processing and confidentiality protection within the public communications sector as they are stated in the 2002/58/CE Directive of the European Parliament and Council from 12th of July 2002. The study objectives are: the...
Persistent link: https://www.econbiz.de/10011724817