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Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers' response: the mediating roles of attitude and word-of-mouth intention

Thavorn, Jakkrit; Trichob, Puripat; Klongthong, Worasak; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-22

advertising is significantly and positively associated with attitude toward mid-roll video advertising and word-of-mouth (WOM …) intention. In addition, the positive connection between WOM intention and attitude as well as viewers' response are observed …. However, the negative association between perceived intrusiveness and attitude is found as well in this research. For the …

Persistent link: https://www.econbiz.de/10014505669

Exploring the effects of service quality, shipping cost, brand and attitude on consumer's intentionto choose express courier services in e-commerce

Muljono, Wiryanta; Setiyawati, Sri - In: Journal of Marketing and Consumer Behaviour in Emerging … (2019) 1, pp. 42-57

, brand, and attitude towards customers' intention to choose ECS on e-commerce. This research was conducted using a … cost and the attitude towards choosing a courier service. However, the analysis indicates that brand has an influence on … the customer's attitude towards choosing a courier service. Furthermore, the analysis suggests that the consumer …

Persistent link: https://www.econbiz.de/10015207160

An empirical investigation of e-banking in the Kurdistan region of Iraq: The moderating effect of attitude

Hamakhan, Yadgar Taha M. - In: Financial Internet Quarterly 16 (2020) 1, pp. 45-66

factors on user behaviour and the moderating effect of attitude on the relationship between individual factors and user … attitude on the acceptance of electronic banking channel services which is the most important key concern. Data were collected … individual factors have a positive effect on user behaviour and also show that attitude has a negative effect on the relationship …

Persistent link: https://www.econbiz.de/10013466239

Expanding tam and investigating the factors that effects on consumers' intention to adopt mobile banking

Jouda, Haitham - In: Financial Internet Quarterly 16 (2020) 3, pp. 29-50

Purpose The main objective of this study is to expand the technology acceptance model (TAM) by examining the factors affecting the adoption of mobile banking services by the customers of Palestinian banks and to design a comprehensive model based on TAM and TPB and additional constructs....

Persistent link: https://www.econbiz.de/10013466258

The online marketing of Indonesian street food in Jakarta

Vita, Briliana; Deitiana, Tita; Ruswidiono, Wasisto - In: Cogent Business & Management 8 (2021) 1, pp. 1-20

significantly. Many street food sellers have had to temporarily close their business which mostly was their only family income. By …

Persistent link: https://www.econbiz.de/10014001698

COVID-19's impact on Fintech adoption: Behavioral intention to use the financial portal

Zahrullail, Nurhana; Akbar, Ahsan; Mohelska, Hana; … - In: Journal of Risk and Financial Management 15 (2022) 10, pp. 1-18

, perceived ease of use, user innovativeness, and trust as factors of attitude towards using Fintech platforms and behavioral … substantially impact the attitude towards adoption and behavioral intention to use the Fintech online platform. However, perceived … usefulness does not significantly influence the attitude towards adoption and the behavioral intention to use the online loan …

Persistent link: https://www.econbiz.de/10014332627

Attitude towards online shopping during pandemics: Do gender, social factors and platform quality matter?

Mallah Boustani, Nada; Sayegh, May Merhej; Boustany, Zaher - In: Journal of Risk and Financial Management 15 (2022) 10, pp. 1-18

side of online shopping and their influence on client purchasing attitude in addition to the quality of the platforms that … products on different shopping platforms all have a significant correlation with the attitude towards online shopping, where …

Persistent link: https://www.econbiz.de/10014332673

Artificial intelligence and the modelling of teachers' competencies

Simuț, Ramona; Simuț, Ciprian; Bădulescu, Daniel; … - In: Amfiteatru Economic 26 (2024) 65, pp. 181-200

attitude towards AI among educators to foster the development of multifaceted competencies. Furthermore, the research …

Persistent link: https://www.econbiz.de/10014465483

El efecto de la satisfacción y el apego a la marca en la fidelidad del consumidor: Aplicación de la técnica PLS-SEM

Boubker, Omar; Aatar, Abdellah - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-18

Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve consumer satisfaction and brand attachment. Thus, the purpose of this study is to explore the effects of consumer satisfaction and emotional brand attachment on brand loyalty....

Persistent link: https://www.econbiz.de/10014494532

Immersive experience and customer responses towards mobile augmented reality applications: The moderating role of technology anxiety

Vo, Kim Nhan; Le, Angelina Nhat Hanh; Tam, Le Thanh; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-17

The purpose of this study is to investigate the impact of customer immersive experience on attitude and adoption … anxiety on the relationship between immersive experience on attitude and adoption intention toward MAR apps. A dataset of 322 … used to test the proposed hypotheses. The results show that immersive experience significantly affects attitude and …

Persistent link: https://www.econbiz.de/10014505683