Jiménez, Nadia; San-Martín, Sonia - In: European Research on Management and Business Economics … 23 (2017) 2, pp. 96-102
consumers’ attitude toward mobile advertising (madvertising) and mobile repurchase (m-repurchase). The information of 973 mobile … shoppers is analyzed in two contexts (Spain as a developed country and Mexico as a developing country). A positive attitude …, social, and epistemic factors on shoppers m-repurchase (through the attitude toward m-advertising) varies depending on the …