advertising is significantly and positively associated with attitude toward mid-roll video advertising and word-of-mouth (WOM …) intention. In addition, the positive connection between WOM intention and attitude as well as viewers' response are observed …. However, the negative association between perceived intrusiveness and attitude is found as well in this research. For the …

consumers’ attitude toward mobile advertising (madvertising) and mobile repurchase (m-repurchase). The information of 973 mobile … shoppers is analyzed in two contexts (Spain as a developed country and Mexico as a developing country). A positive attitude …, social, and epistemic factors on shoppers m-repurchase (through the attitude toward m-advertising) varies depending on the …

that show correlations between the attitude factor towards the border tourism, the value factors perceived by the tourist …

The study investigates the attitude of faculty members towards the adoption of the e-learning among instructors in … their attitude towards adoption of e-learning in terms of gender and age. …

This study aims to identify factors shaping attitude toward counterfeit products and their relative influence on … attitude formation. This involves 200 potential and actual consumers of counterfeit products in an explanatory research …. Antecedents of attitude toward counterfeit purchases extracted from literature review are PriceQuality Inference, Subjective Norms …

on items about attitudes toward domestic services, we identify five distinct attitude profiles defined by diverse … housework within the family, households of higher social strata, in particular, express a need for external support, but are …

, this study explores the influence of perceived behavioral control, subjective norm, and attitude. Importantly, perceived … relation, while attitude and perceived risks have significant adverse relation with consumer purchase intention during Covid-19 …

This research aims to understand the impact of young consumers' luxury motivations on their attitude towards …

's intention to purchase. Also, it explored behavioral attitude as a mediating variable in influencing purchase intention. Data was … connecting the relationship between brand, attitude, and intention variables. The research findings showed that all hypotheses … were confirmed, including the mediating role of attitude. This means that halal industry players should respond to …