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Social Image in the Online Environment Sustainable Motive for Book Sales During the Pandemic

Pelau, Corina; Ghinea, Valentina; Hrib, Bogdan - In: Amfiteatru Economic 25 (2023) Special Issue No. 17, pp. 1081-1094

Social distancing and the work-from-home setting have determined the development and success of online communication platforms. Most of the communication during the social distancing period took place online, allowing people access to the homes and offices of those with whom they communicated....

Persistent link: https://www.econbiz.de/10014463416

Persuasion Knowledge in the Marketplace: A Meta‐Analysis

Eisend, Martin; Tarrahi, Farid - In: Journal of Consumer Psychology 32 (2021) 1, pp. 3-22

Since the introduction of the persuasion knowledge model more than 25 years ago, many research studies have investigated how consumers’ persuasion knowledge affects their reactions to persuasion attempts. While most results have shown that persuasion knowledge increases coping responses and...

Persistent link: https://www.econbiz.de/10014485788

Economic and legal aspects of personal bankruptcy

Piątek, Edyta Iwona - In: Economic and Environmental Studies (E&ES) 19 (2019) 3, pp. 265-278

When a new act on bankruptcy law entered into force on 1 January 2016, it introduced changes in the scope of personal bankruptcy. The article points to the economic aspects of legal solutions provided for in the new regulation for indebted natural persons, significant on a micro and macro scale....

Persistent link: https://www.econbiz.de/10014485883

Tendencias de investigación en branding enfocadas al adulto mayor: Análisis bibliométrico y revisión sistemática de la literatura

López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de Métodos Cuantitativos para la Economía y … 34 (2022), pp. 305-327

, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the … results show that there is a recent interest in research on the study of branding and related topics of consumer analysis of … segmentation, and senior consumer behavior. Regarding brand image, the most characteristic aspects of the studies are related to …

Persistent link: https://www.econbiz.de/10014494437

Akzeptanzfaktoren von wiederaufbereiteten Laptops

Weinberger, Robert; Prinz, Robin - In: HMD Praxis der Wirtschaftsinformatik 58 (2020) 1, pp. 24-35

In der heutigen Zeit werden alle Branchen auf Nachhaltigkeit eingestellt, so auch die Informatik. Hier werden drei Ziele verfolgt, welche zukünftig mithilfe der IT erreicht werden sollen. Diese sind der schonende Umgang mit begrenzten und wertvollen Ressourcen, das systematische Recycling von...

Persistent link: https://www.econbiz.de/10014504055

Measuring social media impact on Impulse Buying Behavior

Singh, Prakash; Sharma, Bhuvanesh Kumar; Arora, Lokesh; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-21

In today's ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide. To navigate these changes successfully, businesses are increasingly turning to Social Networking Sites (SNS) to attract, connect with,...

Persistent link: https://www.econbiz.de/10014527425

The Effect of Perceived CEO Overconfidence on Consumers' Product and Brand Evaluations

Hilgert, Lara Katharina - In: Junior Management Science (JUMS) 5 (2020) 3, pp. 371-391

This research examines the impact of CEO overconfidence as a mediator of consumer attitudes towards products and brands …

Persistent link: https://www.econbiz.de/10014528955

Diagnosis and causes of consumption servicization in Polish households

Murawska, Anna; Śniadeccy, Jan; Śniadeccy, Jędrzej - In: Economic and Environmental Studies (E&ES) 18 (2018) 2, pp. 763-774

This paper attempts to analyse the level and structure of consumption servicization in Polish households in the years 2000-2015 as well as directions of changes in this regard in the years 2005-2015. In addition, causes, advantages, and disadvantages of the increase in service expenses were...

Persistent link: https://www.econbiz.de/10011984378

Consumer food security and labeling intervention on food products through public policies in Romania

Petrescu, Dacinia Crina; Petrescu-Mag, Ruxandra Mălina; … - In: Amfiteatru Economic Journal 20 (2018) 47, pp. 99-115

The correct understanding of consumers' food labeling knowledge and perceptions is a prerequisite to develop and implement coherent and appropriate food safety policies. One objective of the paper was to discover how often consumers access and use specific food label information. Another...

Persistent link: https://www.econbiz.de/10012004543

Problems of Consumer Protection in Tourism

Butnaru, Gina Ionela; Ion, Luminita Mihaela - In: CES Working Papers 5 (2013) 2, pp. 160-176

consumer protection in tourism. To this, also the convergence of the fields that focus on the description of a image in deep of … exciting topic which proves its usefulness when it is known since each individual can acquire the quality of a consumer, and … his rights as a consumer are nothing else but the human rights of which every individual has to be aware. A process of …

Persistent link: https://www.econbiz.de/10012017067