consumers' choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice …' choices for wine and beer are influenced by framing, design and visibility of warnings. In both countries, the acceptance of … warnings is higher for beer than for wine and in both cases consumers show higher utility for a logo on the front label: on the …

wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and … behaviors of 681 high frequency (heavy-user) wine consumers in the US, based on a price segmentation of High, Moderate, and Low … Spenders. For this study, price segmentation was defined as the price typically paid for a bottle of wine for home consumption …

This paper summarises the main findings concerning consumer behaviour for wine published in academic journals in the …, awards; comparisons of Old and New World; segmentation of wine consumers; the value of sustainable or 'green' wine practices … and luxury wine behaviour and successful marketing practices; consumer behaviour in emerging markets; the value of wine …

data for research in the wine business. However, it is questionable which survey method is able to generate data that does …

Both the German and the Hungarian wine markets belong to the "old world" European winemaking heritage and each have … economic circumstances greatly influenced the development of these wine markets. This paper, based on a representative survey … differences between German and Hungarian wine consumers in not only wine preferences but also in the use of sales channels. The …

The South African wine industry has recently launched the world's first 'no sulphite added' wine made from indigenous … Rooibos & Honeybush toasted wood chips. This wood chip contains antioxidant properties known to protect wine from oxidation …. On the other hand, SO2 as a preservative, is often perceived by wine consumers as causing headaches and migraines …

In recent years, wine marketing is assuming an increasingly important role in restaurants. The growing complexity of … the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the … influence of the waiter. The objective of this study is to identify and characterize the relevant instruments for wine promotion …

This paper aims to contribute to the understanding of international wine trade complexities, focusing on the period … 2000-2011. Since 2000 the wine trade has grown significantly and its structure has experienced major changes. Such changes … are shaping the current competitive scenario of the wine market and are the base elements for its future development. The …