Constantinescu-Dobra, Anca - In: CES Working Papers 3 (2011) 2, pp. 215-236
The websites marketing is becoming an important tool both for multinationals and SMEs, in their effort to … cosmetic products. Moreover, the study examines in a comparative manner the standardization strategy of multinationals and … markets. The research outcomes reflect a standardized websites marketing policy for SMEs and localized for multinationals …