Live sport broadcasts can evoke emotions in consumers and allow companies to reach their audience in environments that … to assess how the live nature of a competition and viewers' emotions affect the processing of sponsor messages, and prior … research has mostly relied on ex-post data. Therefore, to identify the interplay of game outcome uncertainty, viewers' emotions …

A number of sociological theories argue that the experience of emotion is associated with social inequality. Despite … elaborate theoretical work, empirical studies are still rare and incoherent in their attempts at measuring emotion. As a … the sociologically most relevant emotions, namely anger and anxiety. Using representative data from the German Socio …

relationships between employees' and customers' affective experience of pleasantness and arousal (correspondence rule) and a … between employee and customer arousal was affected by the gender combination. …

consequences of techno-stressors, such as reduced end-user performance, techno-exhaustion, and physiological arousal, caused by … physiological arousal. In particular, instrumental support directly influenced end-user performance, techno-exhaustion, and … physiological arousal, whereas emotional support only influenced techno-exhaustion. Further, this study provides the first …

dimensions: Pleasure, Arousal, and Dominance (PAD). Dismissing (avoidance) and approaching are the behavioral responses of the … consumer to these dimensions. There were 130 responding participants in the store. The relationship between emotions stimulated …

This study examines whether the level of product involvement influences how emotions drive consumer satisfaction. Based … on the Theory of the Hedonic Asymmetry we analyze through Structural Equation Modeling (SEM) how emotions drive consumer … collected for a low involvement product – a cup of coffee –. Results show that positive emotions exert a higher influence on …

Individuals face competitive environments daily, and it is important to understand how emotions affect behavior in … reported emotions in tournament performance and assess how the behavioral response differs across genders. The first stage … serves to induce emotions, while the second stage presents the subject with a one-on-one winner-take-all tournament with the …

The purpose of this paper is to study the links between quality and consumers' emotions and eventually with their …' emotions towards the product/service provider's performance. The existing approaches used in measuring quality have certain … analysis of the link between quality and customer emotions. Undergraduate college students were surveyed in regard to four …

spirits by themselves in which case the cycles will not be of the uniform type. All comes down to "income and emotion", to an …