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Locally produced organic food: Consumer preferences

Bojnec, Štefan; Petrescu, Dacinia Crina; Petrescu-Mag, … - In: Amfiteatru Economic Journal 21 (2019) 50, pp. 209-227

Local and organic food production is often linked to geographical identity that drives consumers to buy products due to their intangible attributes such as protection of the environment, support of local communities, and preservation of traditions. The primary objective of this paper was to find...

Persistent link: https://www.econbiz.de/10012004602

Understanding the market potential of products from alternative food networks in a transition economy - A discrete choice experiment

Möllers, Judith; Bäuml, Theresa; Dufhues, Thomas - In: British Food Journal 124 (2022) 13, pp. 183-199

Purpose: Ethical consumption is on the rise amidst concerns about the environmental and health impacts of industrial agriculture. In light of increasingly complex food choices, alternative food networks have emerged. However, their success depends on a deeper understanding of the product...

Persistent link: https://www.econbiz.de/10013173087

The evaluation of the local beer industry during the COVID-19 pandemic and its relationship with open innovation

Ong, Ardvin Kester S.; Pequeña, Arianne R.; Prasetyo, … - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-20

The beer industry is one of the businesses affected during the COVID-19 pandemic. Despite the exponential growth of the beer industry throughout the years, this aspect of the beverage industry has gained limited attention and has been underexplored. This study aimed to provide a better and...

Persistent link: https://www.econbiz.de/10014329627

Anthropomorphized vs objectified brands: which brand version is more loved?

Delgado-Ballester, Elena; Palazón, Mariola; Peláez, Jenny - In: European Journal of Management and Business Economics … 29 (2020) 2, pp. 150-165

Purpose The purpose of this paper is to deal with the role of the human metaphor (anthropomorphism) and consumers … consumers provided information about a brand from a stated list of 16 brands of clothing. Findings Both anthropomorphism and … brand anthropomorphism is only desirable when the humanized version of the brand is attractive for consumers. Research …

Persistent link: https://www.econbiz.de/10013193230

Anthropomorphized artificial intelligence, attachment, and consumer behavior

Hermann, Erik - In: Marketing Letters 33 (2021) 1, pp. 157-162

The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers' attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers' individual and social lives can be...

Persistent link: https://www.econbiz.de/10014502009

AI-based chatbots in customer service and their effects on user compliance

Adam, Martin; Wessel, Michael; Benlian, Alexander - In: Electronic Markets 31 (2020) 2, pp. 427-445

-in-the-door technique affect user request compliance. Our results demonstrate that both anthropomorphism as well as the need to stay …

Persistent link: https://www.econbiz.de/10014503687

Designing Anthropomorphic Enterprise Conversational Agents

Diederich, Stephan; Brendel, Alfred Benedikt; Kolbe, Lutz M. - In: Business & Information Systems Engineering 62 (2020) 3, pp. 193-209

The increasing capabilities of conversational agents (CAs) offer manifold opportunities to assist users in a variety of tasks. In an organizational context, particularly their potential to simulate a human-like interaction via natural language currently attracts attention both at the customer...

Persistent link: https://www.econbiz.de/10014504137