In diesem Artikel wird eine Methode zur Gewinnung von Nutzerfeedback beschrieben, die eine Virtual-Reality-Applikation (VR) als Informationsträger für die Vermittlung der Befragungsinhalte einsetzt. Die Methode wurde im Rahmen des Forschungsprojekts „2049: Zeitreise Mobilität“ des...

The effective management of an innovation process is widely recognized as an important pre-requisite for organisations competing in the current business environment, irrespective of size. Although front-end activities have now long been recognized as crucial for successful new product...

Although relevant research on environmental sustainability or product portfolio management is quite developed, few studies integrate the two areas. This research aims to shed light on the environmental sustainability practices adopted in product portfolio through a cross-country case study on...

There are many reasons for the growing interest in developing new product projects for any firm. The most embossed reason is surviving in a highly competitive industry which the customer tastes are changing rapidly. A well-managed supply chain network can provide the most profit for firms due to...

Summary An important issue facing innovation managers is how to exercise adequate managerial control over new product development (NPD) teams in order to ensure that project goals are met. The current study advances research on this subject matter by analyzing the individual and joint effects of...

Nowadays, more and more enterprises are using Enterprise Resource Planning (EPR) systems that can also be used to plan and control the development of new products. In order to obtain a project schedule, certain parameters (e.g. duration) have to be specified in an ERP system. These parameters...

The paper presents identifying success factors in new product development and selecting new product portfolio. The critical success factors are identified on the basis of an enterprise system, including the fields of project management, marketing and customer's comments concerning the previous...

The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the...

The survival of any industrial organization depends on whether producing goods or services hinge on how innovative they have become in managing their product portfolio to craft new products that changes with the ever-changing tastes and needs of their customers. This study delves in to the...