Showing 1 - 10 of 168
Approaches for Product-specific Retail Marketing for Organic Food - A Consumer Survey in the Elbe-Valley Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims...
Persistent link: https://www.econbiz.de/10015079115
their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …. The article shows that both methods can deliver a substantial impact on brand management. The formation of generalized … rules when to pick one or the other is not possible due to the highly individual frame conditions in brand management. …
Persistent link: https://www.econbiz.de/10010352742
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most … popular social media platforms. As a conclusion hypotheses about the influence of the media-activities on the brand are …
Persistent link: https://www.econbiz.de/10010420967
new markets by brand extension. Therefore, consumption-psychological (strength of the parent brand, perceived quality of … the parent brand, perceived transfer-fit) as well as economic (conjoint analysis) approaches are applied. The results … group for manufacturer's brands. The example of the poultry brand Wiesenhof shows that brand extensions are an appropriate …
Persistent link: https://www.econbiz.de/10015079255
Integrierte Produktpolitik (IPP) in Europa verfolgt als umwelt- und wirtschaftspolitisches Konzept das Ziel, durch innovative, marktfähige Lösungen die negativen Umweltwirkungen von Produkten entlang ihrem gesamten Lebenszyklus zu verringern. Zugleich wird eine Stärkung der...
Persistent link: https://www.econbiz.de/10011601405
Der Einsatz von Erdgas als Kraftstoff nimmt weltweit zu, besonders stark in lateinamerikanischen und asiatischen Ländern. In einigen europäischen und asiatischen Ländern wird der Einsatz von Erdgas als Kraftstoff vor allem mit dem Ziel verfolgt, die Schadstoffbelastung der Luft zu vermindern....
Persistent link: https://www.econbiz.de/10011601928
This paper provides insights into the demand of German consumers for organic and conventional vegetables. The merging of two household panels allows, for the first time, the joint analysis of the markets for fresh and frozen vegetables. The underlying panel is a unique dataset covering grocery...
Persistent link: https://www.econbiz.de/10015079478
This paper presents a case study on the development and implementation of a decentralised and outcome-based agri-environmental payment scheme in a project region in central Germany. A research group from Goettingen University together with local actors designed the scheme which complies with the...
Persistent link: https://www.econbiz.de/10015079586
We analyze how a manufacturer with a brand-name drug close to patent expiration decides to launch a product …
Persistent link: https://www.econbiz.de/10010317100