Ajemunigbohun, Sunday Stephen; Aduloju, Sunday Adekunle - In: Economic and Environmental Studies (E&ES) 17 (2017) 4, pp. 777-793
This study evaluates brand equity measurements on service delivery of insurance companies in Nigeria. An explanatory … gathering exercise. The study surveyed 31 insurance companies in Nigeria; with a sample size of 212 giving a response rate of 68 … Nigeria. This research awakes the regulatory body of the need to continually engage academia, insurance practitioners and …