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Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer …
Persistent link: https://www.econbiz.de/10010420967
We analyze the role of intermediaries in electronic markets using detailed data of more than 14,000 originated loans on an electronic P2P (peer-to-peer) lending platform. In such an electronic credit market, lenders bid to supply a private loan. Screening of potential borrowers and the...
Persistent link: https://www.econbiz.de/10010421336
Many aspects in the area of designing platforms for intra-organizational innovation communities are not well understood. In this article, we examine the impact of technologically induced psychological factors on knowledge exchange in such communities. Using two experimental pretest-posttest...
Persistent link: https://www.econbiz.de/10010421369
Diese Studie mit 127 Entsandten betrachtet im Unterschied zu bisherigen Studien soziale Unterstützung im Kontext von Auslandsentsendungen differenzierter und untersucht deren Auswirkung auf Zufriedenheit und Stresserleben. Es wurde nach Quelle - Familie, Freunde, Arbeitskollegen und Vorgesetzte...
Persistent link: https://www.econbiz.de/10010292507
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restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More … ultimately lead to customer satisfaction based on sensory marketing that can serve as guidelines for restaurant managers. The … guidance to scholars and managers interested in improving satisfaction in traditional restaurants through sensory marketing …
Persistent link: https://www.econbiz.de/10014527885
Strategic Management is a concept that concerns with making decisions and taking corrective actions to achieve long term targets and goals of an organization. The importance of strategic management in a firm can be answered by analyzing relationship between strategic management and...
Persistent link: https://www.econbiz.de/10011938278
Corporate Social Responsibility (CSR) is like a chameleon, that changes its colour according to the context it is in. In the developed economy, it takes the form of sustainability and/ or philanthropy, whereas, in emerging economies, it speaks the language of religious, political and/or mandated...
Persistent link: https://www.econbiz.de/10014545935