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Fractal metaphor could be introduced to organization studies to elaborate on those organizational concepts that call for self-organization, self-similarity, similarity persistence in different organizational levels, symmetrical expansion, homogeneous discipline and quality, omnipresent...
Persistent link: https://www.econbiz.de/10012657089
Gewöhnlich beschreibt Influencer Marketing den Testimonialeinsatz von Social Media-Akteuren in der Produkt- und Markenkommunikation mit dem Ziel, deren Popularität, ihre Multiplikatorfunktion sowie ihren Einfluss auf die Meinungsbildung zu nutzen, um Einstellungen und Kaufentscheidungsprozesse...
Persistent link: https://www.econbiz.de/10013270958
Together, social media and crowdsourcing can help entrepreneurs to attract external finance and early-stage customers. This paper investigates the characteristics and discourse of an issue-centered public on Twitter organized around the hashtag #crowdfunding through the lens of social network...
Persistent link: https://www.econbiz.de/10012620389
The present paper aims to address a demand-side perspective of bioeconomy by laying emphasis on the digitalization of markets and, subsequently, on the consumption patterns at the macroeconomic scale. The imperative for a sustainable economic model corroborated with the advances in digital...
Persistent link: https://www.econbiz.de/10012004572
The objective of this study is to review crowdsourcing literature of the business and management disciplines and to know its relation with the open innovation concept. A systematic literature review is used in this study. Studies on crowdsourcing are published mostly in recent years, 2011-2013....
Persistent link: https://www.econbiz.de/10011656451
A wide range of public and private organizations, businesses and individuals throughout the world are experimenting with web-based, GIS, virtual and mobile technologies, often in collaboration with each other in order to develop civic technologies. Online communities form the basis for civic...
Persistent link: https://www.econbiz.de/10013266775
COVID-19 has caused significant and unforeseen problems for entrepreneurs. While entrepreneurs would normally seek social support to help deal with these issues, due to social distancing, physical networks are often not available. Consequently, entrepreneurs must turn to alternative support...
Persistent link: https://www.econbiz.de/10014501319
Die Coronakrise trifft große Teile der Weltwirtschaft hart und reduziert das gesellschaftliche Leben stark. Durch die stark einschränkenden Maßnahmen zur Minimierung der sozialen Kontakte wäre auch ein Rückgang des Interesses an der gemeinschaftlichen Gestaltung der städtischen Umgebung zu...
Persistent link: https://www.econbiz.de/10014501923
Persistent link: https://www.econbiz.de/10014504161
Der Beitrag zeigt auf, wie sich die Presse- und Öffentlichkeitsarbeit des Statistischen Bundesamtes in den letzten Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die Jahrtausendwende beginnende Digitalisierung, die sich...
Persistent link: https://www.econbiz.de/10013490579