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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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From dissatisfied customers to evangelists of the firm: A study of the Spanish mobile service sector
Cambra Fierro, Jesús; Melero Polo, Iguácel; Melero … - In: BRQ Business Research Quarterly 17 (2014) 3, pp. 191-204
This paper takes a closer look at factors which serve as a catalyst for transforming initially dissatisfied customers into evangelists of the firm; that is, customers who spread positive word-of-mouth about a company, its products and/or services—and recommend them to other consumers. We...
Persistent link: https://www.econbiz.de/10012118371
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Informationstransparenz als Chance am Beispiel von Kundenrezensionen in der Automobilindustrie
Schlimbach, Ricarda; Schnell, Lukas; Asghari, Reza - In: HMD Praxis der Wirtschaftsinformatik 58 (2020) 2, pp. 343-358
Die Informationstransparenz ist zum Spiegelbild der Offenheit von Unternehmen geworden. Ein Beispiel dafür ist die Erfassung und Veröffentlichung von Kundenrezensionen im Internet. Ihre Bedeutung nimmt vor dem Hintergrund der Verlagerung von Kaufentscheidungsprozessen vom stationären Handel...
Persistent link: https://www.econbiz.de/10014504330
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Gen Z Nursing Students' Usage, Perception and Satisfaction with Facebook for Educational Purposes: Tool for Learning or Distraction
Oducado, Ryan Michael - In: Indonesian Nursing Journal of Education and Clinic 4 (2019) 1, pp. 79-89
among nursing students and how they use Facebook for academic purposes. The purpose of this study was to determine nursing … students’ usage, perception, and satisfaction with Facebook for educational purposes Methods:A descriptive, cross … moderately (M=3.58) use Facebook for educational purposes to communicate, collaborate, and share academic or learning materials …
Persistent link: https://www.econbiz.de/10012272116
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What if Facebook goes down? Ethical and legal considerations for the demise of big tech
Öhman, Carl; Aggarwal, Nikita - In: Internet Policy Review 9 (2020) 3, pp. 1-21
Society is becoming increasingly dependent on data-rich, "Big Tech" platforms and social networks, such as Facebook and … received only limited attention to date. In this article, we use the hypothetical failure of Facebook as a case study to …
Persistent link: https://www.econbiz.de/10012292722
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Exploring Engagement With EU News on Facebook: The Influence of Content Characteristics
Heidenreich, Tobias; Eisele, Olga; Watanabe, Kohei; … - In: Politics and Governance 10 (2022) 1, pp. 121-132
news content posted on mainstream media Facebook accounts to explain the variation in reactions, shares, and number of … 2015-2019, along with Facebook users' reactions to them. Results resonate only partly with prior literature, with …
Persistent link: https://www.econbiz.de/10012887353
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Discontentment trumps Euphoria: Interacting with European Politicians’ migration-related messages on social media
Heidenreich, Tobias; Eberl, Jakob-Moritz; Lind, Fabienne; … - In: New Media & Society (2022) OnlineFirst Articles, pp. --
effects of message framing and support base attitudes on interactions on Facebook and Twitter in five European countries …
Persistent link: https://www.econbiz.de/10012887354
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The many faces of social media in business and economics research: Taking stock of the literature and looking into the future
Tumasjan, Andranik - In: Journal of Economic Surveys 38 (2023) 2, pp. 389-426
Since their inception more than 15 years ago, social media have become a vibrant research topic in business and economics research. This article presents an integrative literature review taking stock of and showing the many faces of social media in extant research. Based on N = 1419 articles...
Persistent link: https://www.econbiz.de/10014520023
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Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965