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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010420968
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The relationship between visitor satisfaction, expectation andspending in a sport event
Mortazavi, Reza - In: European Research on Management and Business Economics … 27 (2021) 1, pp. 1-7
There are many studies on the determinants of visitor spending at sport events. However, few studiesinvestigate the effect of satisfaction on spending and even fewer relate this to visitor expectations. Thepresent study examines the case of the World Ski Championships 2015 which were held in...
Persistent link: https://www.econbiz.de/10014525711
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Preisregulierung zum Schutz der Verbraucher: Wirkungen auf Werbung und Wohlfahrt
Steinrücken, Torsten; Jaenichen, Sebastian - In: Vierteljahrshefte zur Wirtschaftsforschung 78 (2009) 3, pp. 188-201
Regulierung neben dem Preis auch über den Aktionsparameter Werbung verfügt. Die Modellergebnisse zeigen, dass der … stärker den Einsatz absatzpolitischer Instrumente bei der Regulierung zu berücksichtigen, also den Einsatz der Werbung …
Persistent link: https://www.econbiz.de/10010377895
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Exit and Voice in Dutch Social Health Insurance
Greß, Stefan; Delnoij, Diana; Groenewegen, Peter - In: CESifo DICE Report 01 (2003) 3, pp. 47-53
Persistent link: https://www.econbiz.de/10011696445
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Should Energy Taxation “Go Dutch”?
Vollebergh, Herman R. J. - In: CESifo DICE Report 03 (2005) 1, pp. 60-66
Persistent link: https://www.econbiz.de/10011696541
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Health Insurance Reform in the Netherlands
Greß, Stefan; Manouguian, Maral; Wasem, Jürgen - In: CESifo DICE Report 05 (2007) 1, pp. 63-67
Persistent link: https://www.econbiz.de/10011696608
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Risk Adjustment Systems in Health Insurance Markets in the US, Germany, Netherlands and Switzerland
Schneider, Udo; Ulrich, Volker; Wille, Eberhard - In: CESifo DICE Report 06 (2008) 3, pp. 37-49
Persistent link: https://www.econbiz.de/10011696649
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Flexicurity: Lessons and Proposals from the Netherlands
Bovenberg, Lans; Wilthagen, Ton; Bekker, Sonja - In: CESifo DICE Report 06 (2008) 4, pp. 9-14
Persistent link: https://www.econbiz.de/10011696652
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Mining actuarial risk predictors in accident descriptions using recurrent neural networks
Baillargeon, Jean-Thomas; Lamontagne, Luc; Marceau, Etienne - In: Risks 9 (2021) 1, pp. 1-14
One crucial task of actuaries is to structure data so that observed events are explained by their inherent risk factors. They are proficient at generalizing important elements to obtain useful forecasts. Although this expertise is beneficial when paired with conventional statistical models, it...
Persistent link: https://www.econbiz.de/10013200677
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Online program engagement and audience size during television ads
Fossen, Beth L.; Bleier, Alexander - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 743-761
by positive OPE deviations) as attractive advertising environments. …
Persistent link: https://www.econbiz.de/10014501316