emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung … Vergleich zu den Budgets innerhalb den Ländern der ersten Welt in der Regel erheblich geringer ausfallen. Der vorliegende …

Regulierung neben dem Preis auch über den Aktionsparameter Werbung verfügt. Die Modellergebnisse zeigen, dass der … stärker den Einsatz absatzpolitischer Instrumente bei der Regulierung zu berücksichtigen, also den Einsatz der Werbung …

This article concentrates on the transformation of development patterns due to economic transitions in Shanghai through … areas for Shanghai and is located near the comprehensive Hongqiao Transport Hub. The other case considers an area located to … strategy for the development of new towns in knowledge economy clusters has been advanced in the outskirts of Shanghai's city …

A large number of cities around the world today owe their land use growth to the rapid development of industrial areas … novel method to simulate urban industrial spatial distribution and its transformation process in Shanghai, China. The …. The analysis of the current industrial spatial distribution in Shanghai indicates that, when land price in a city rises …

ports have received increasing attention. In 2018, China's first free trade port was settled in Hainan instead of Shanghai …. In 2019, after the Lingang New Area of China (Shanghai) Pilot Free Trade Zone was approved by the central government, six … bridgehead of the Belt and Road Initiative, Shanghai established the first and biggest pilot free trade zone in China and gained …

Urban development is key to sustainable development in the world because people have moved from rural areas to urban …-ecological developments in mobility sharing, using observational data from three case studies focusing on automobile sharing in Shanghai …-changing urban and business innovation industries in Shanghai. …