Similar Search Results

Auf dem Weg zu einem Urheberrecht für das 21. Jahrhundert: Ideen für eine zukünftige Regulierung kreativer Güter

Kreutzer, Till - In: Wirtschaftsdienst 92 (2012) 10, pp. 699-705

weiterzugeben, als dies noch vor 50 Jahren der Fall war. Das Urheberrecht kann die Rechteinhaber derzeit nicht effektiv schützen. Es …

Persistent link: https://www.econbiz.de/10010290901

Insights into classic theatre market segments

Šimić, Mirna Leko; Pap, Ana - In: Naše gospodarstvo / Our Economy 66 (2020) 4, pp. 50-62

Marketing segmentation is one of the key strategic elements in marketing planning that helps identifying key consumer groups and their characteristics and enables the adaptation of marketing strategies to different target consumers. The aim of this paper is paper aims to segment classic theatre...

Persistent link: https://www.econbiz.de/10014520659

Effects of contract and trust on franchisor performance

Calderon-Monge, Esther; Pastor-Sanz, Ivan - In: Contemporary Economics 11 (2017) 4, pp. 383-400

The franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes how formal (contracts) and relational (trust) governance mechanisms affected franchisor performance in a service sector franchise for the period 2008-2015. Using the SOM method in the empirical...

Persistent link: https://www.econbiz.de/10011995314

Academic entrepreneurship in Spanish universities: An analysis of the determinants of entrepreneurial intention

Miranda, Francisco Javier; Chamorro-Mera, Antonio; … - In: European Research on Management and Business Economics … 23 (2017) 2, pp. 113-122

by creativity, perceived utility, and entrepreneurial experience. …

Persistent link: https://www.econbiz.de/10012115925

Franchise fairs: A relevant signal in franchise choice in social activity

Mastrangelo, Leonardo Martin; Calderon-Monge, Esther; … - In: Contemporary Economics 10 (2016) 3, pp. 275-282

Potential franchisees encounter difficulties in gaining knowledge about a franchise before embarking on their first start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose the franchise chains with which they wish to enter into...

Persistent link: https://www.econbiz.de/10011659892

Green marketing orientation and environmental and social performance of hospitality firms in South Africa

Fatoki, Olawale - In: Foundations of Management 11 (2019) 1, pp. 277-290

The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of...

Persistent link: https://www.econbiz.de/10012601088

Factors influencing the purchase of energy-efficient appliances by young consumers in South Africa

Fatoki, Olawale - In: Foundations of Management 12 (2020) 1, pp. 151-166

Household appliances are the biggest contributor to household energy consumption and carbon dioxide emissions. One of the ways to reduce emissions and conserve energy is to increase the use of energy-efficient appliances (EEAs). Based on the theory of planned behavior (TPB), the study...

Persistent link: https://www.econbiz.de/10012601101

The Pareto sales network asset: A networked power perspective

Ferdinand, Augusty Tae; Killa, Maklon Felipus - In: Verslas: Teorija ir praktika / Business: Theory and Practice 19 (2018), pp. 103-113

The purpose of this research is to develop a conceptual model dealing the relationship between EO and sales growth performance by proposing the Pareto sales network asset as a reliable bridge for mediating EO and sales growth performance in SMEs in Indonesia. Lending the network theory and the...

Persistent link: https://www.econbiz.de/10012703499

Techno-resonance innovation capability for enhancing marketing performance: A perspective of RA-theory

Hiong, Lauw Sun; Ferdinand, Augusty Tae; Listiana, Erna - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 1, pp. 329-339

orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing … orientation in enhancing marketing performance. Secondly, the techno-resonance innovation capability, which holds the potential …

Persistent link: https://www.econbiz.de/10012703601

Trust in the investor relationship marketing of startups: a systematic literature review and research agenda

Kaiser, Manuel; Berger, Elisabeth S. C. - In: Management Review Quarterly 71 (2020) 2, pp. 491-517

An important task of entrepreneurs is the management of investor relations. Past literature has emphasized the role of trust for managing relationships and regulating their quality. However, the landscape of investors has changed due to digitalization, so that new players have joined and...

Persistent link: https://www.econbiz.de/10014503674

1
2
3
4
5
6
7
8
9
10
Next
Last