emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via Internet und Web 2.0 könnten Unternehmen zwar direkt mit ihren …

können. Jetzt steht die konjunkturabhängige Werbung erneut vor einem Abschwung. 2009 wird ein schwieriges Jahr werden für die …

industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …

Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with … larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the …, communication and entrepreneurial orientation, followed by interviews with one small and one large advertising agency for each …

-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global … services. The specific question which appears in this context is whether to use standardized or adapted advertising. The … globalization on the recipients' perception of the adver-tising activity of foreign companies operating in the Polish market …

communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …

The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism … sectors of economy prefer this type of advertising because it is very efficient and involves less financial resources than … purpose, its results being presented in the current paper. Thus, as the analysis shows, despite the large use of Internet when …