As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous … perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign …, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting best practice approaches …

implemented digital content to build communities through live and serialized content, partnerships, fundraising, increased …

Crowdfunding success in terms of the achievement of target capital in reward-based crowdfunding projects is impacted by … success rate (pledged capital/target capital) or (P/T) in successful technological crowdfunding projects. The quantitative … study started by data collection of 328 successful Kickstarter technological crowdfunding campaigns which are later …

Purpose This conceptual paper focuses on a common observation in the implementation stage of reward-based crowdfunding … McKenny et al. (2017), need greater attention from researchers studying crowdfunding. …

Crowdfunding has mostly been used to finance very unique projects. Recently, however, companies have begun using it to … finance more traditional products where they compete against other sellers of similar products. Major crowdfunding platforms … where two competing firms can use crowdfunding prior to direct sales. The model provides several implications that have not …