Similar Search Results

How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41

The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

Persistent link: https://www.econbiz.de/10010420968

Who buys organic food? Understanding different types of consumers

Gumber, Gunjan; Rana, Jyoti - In: Cogent Business & Management 8 (2021) 1, pp. 1-21

Globally, concerns regarding consumers' food quality and safety have increased. There is an increase in the search of alternative healthy and safe food that also enhances immunity. Organic food eliminates most of the concerns that consumers have. Market experts expect the Indian domestic organic...

Persistent link: https://www.econbiz.de/10012657335

Warum Väter ihre Erwerbstätigkeit (nicht) unterbrechen: Mikroökonomische versus in der Persönlichkeit des Vaters begründete Determinanten der Inanspruchnahme von Elternzeit durch V...

Vogt, Ann-Cathrin; Pull, Kerstin - In: Zeitschrift für Personalforschung (ZfP) 24 (2010) 1, pp. 48-68

microeconomic and personality based determinants of a father's decision to take parental leave. Our empirical analysis is based on …'s personality. Furthermore, the father's perception of gender roles is of significant importance. …

Persistent link: https://www.econbiz.de/10010292605

Vertrauen und emotionale Stabilität als Determinanten von Erfolg und Lebenszufriedenheit

Ewers, Mara - In: IW-Trends - Vierteljahresschrift zur empirischen … 43 (2016) 2, pp. 75-89

Wie erklären sich Unterschiede im guten und erfolgreichen Leben, wenn man dieses an der Lebens- und Arbeitszufriedenheit, dem Bruttostundenlohn, der Gesundheit und den Ausbildungsjahren festmacht? Erkenntnisse fachübergreifender Forschung von Ökonomen und Psychologen werfen die Frage auf, ob...

Persistent link: https://www.econbiz.de/10011634363

How stable is your customer? Individual and ipsative consistency of consumers' Big Five personality traits

Poier, Stefan - In: Contemporary Economics 16 (2022) 3, pp. 297-316

continuity and change in the Big Five personality traits are investigated. While the Big Five personality traits have been …,502 participants (ages 16-103, 53% female) completed a 16-item personality short test. An exploratory structural equation analysis …

Persistent link: https://www.econbiz.de/10014544572

Is Healthy Neuroticism Associated with Health Behaviors? A Coordinated Integrative Data Analysis

Graham, Eileen K.; Weston, Sara J.; Turiano, Nicholas A.; … - In: Collabra: Psychology 6 (2020) 1

Current literature suggests that neuroticism is positively associated with maladaptive life choices, likelihood of disease, and mortality. However, recent research has identified circumstances under which neuroticism is associated with positive outcomes. The current project examined whether...

Persistent link: https://www.econbiz.de/10012287263

The effect of misalignment of CEO personality and corporate governance structures on firm performance

Gordon, Irene M.; Hrazdil, Karel; Jermias, Johnny; Li, Xin - In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-19

We utilize the IBM Watson Personality Insights service to analyze CEOs' verbal communication during conference calls to … infer CEOs' Big Five personality traits, which we employ to estimate their risk tolerance levels. We then explore whether … and suggest that knowledge about CEOs' inherent personality traits is important and relevant for governance mechanisms to …

Persistent link: https://www.econbiz.de/10013201059

The disposition effect and admiration seeking

Max, Suchanek; Liêu, Minh‐Lý - In: Review of Financial Economics 40 (2021) 2, pp. 200-234

This paper examines the relationship between the disposition effect and personality traits and aims to find an … additional explanation of this bias in a willingness to pay for admiration. We conduct a personality assessment, a stock trading … significant willingness to pay for it. Furthermore, we do not see any influence of personality on the disposition effect. Our …

Persistent link: https://www.econbiz.de/10013368415

The Well-Being Benefits of Person-Culture Match Are Contingent on Basic Personality Traits

Gebauer, Jochen E.; Eck, Jennifer; Entringer, Theresa M.; … - In: Psychological Science 31 (2020) 10, pp. 1283-1293

that question, we examined whether the person-culture match effect is moderated by basic personality traits—the Big Two and …

Persistent link: https://www.econbiz.de/10012494702

Functional Food Marketing - The Hungarian Market Case

Nagy, Szabolcs - In: Theory, Methodology, Practice 5 (2010) 1, pp. 43-49

information on the segmentation, the main target groups and the most successful positioning strategies regarding the functional …

Persistent link: https://www.econbiz.de/10011279479