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Factors influencing the green purchase behaviour of millennials: An emerging country perspective
Dilotsotlhe, Nombulelo - In: Cogent Business & Management 8 (2021) 1, pp. 1-21
The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design...
Persistent link: https://www.econbiz.de/10014001688
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No Sharing! Ein Mixed-Methods-Ansatz zur Analyse von Kurzzeitvermietungen und ihren sozialräumlichen Auswirkungen am Beispiel der Stadt Salzburg
Smigiel, Christian; Hof, Angela; Kautzschmann, Karolin; … - In: Raumforschung und Raumordnung / Spatial Research and … 78 (2020) 2, pp. 153-170
Kurzzeitvermietungen im Allgemeinen und die Internet-Vermietungsplattform Airbnb im Besonderen stehen gegenwärtig im öffentlichen Fokus. Der Beitrag untersucht am Beispiel der Stadt Salzburg mit einem Mixed-Methods-Ansatz sowohl die räumliche Ausprägung als auch die Akteurstruktur, die sich...
Persistent link: https://www.econbiz.de/10012290462
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Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Rauschnabel, Philipp A.; Hüttl‐Maack, Verena; … - In: Psychology & Marketing 41 (2024) 4, pp. 819-837
discuss managerial implications for AR marketing today and in a metaverse future in which AR content might be prevalent in …
Persistent link: https://www.econbiz.de/10014524999
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Metaverse in business research: a systematic literature review
Firmansyah, Egi Arvian; Umar, Umar Habibu - In: Cogent Business & Management 10 (2023) 2, pp. 1-20
This study reviews metaverse literature related to the business discipline. Our first search yielded 323 papers …, further filtered based on predefined standards. Accordingly, since our research focuses on the metaverse of business, we … in Scopus. The study reveals that most metaverse-business studies employed qualitative methods and were categorized as …
Persistent link: https://www.econbiz.de/10014527735
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Remodeling digital marketplace through Metaverse: A multi-path model of consumer neuroticism, parasocial relationships, social media influencers credibility, and ppenness to Metave...
Khan, Sanan Waheed; Raza, Syed Hassan; Zaman, Umer - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 16 (2022) 3, pp. 337-365
Metaverse promises new frontiers in mobility, collaboration, and connectedness in a digital universe poised to digitize … relationships, social media influencers' credibility, and openness to Metaverse experience on the intention to use the Metaverse … development of a multi-path model for the intention to use Metaverse digital marketplace. Drawing on extensive data of social …
Persistent link: https://www.econbiz.de/10013450912
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Social cognitive theory to assess the intention to participate in the facebook metaverse by citizens in Peru during the COVID-19 pandemic
Alvarez-Risco, Aldo; Del-Aguila-Arcentales, Shyla; … - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-14
, technological literacy, and self-efficacy on the intention to participate in the Facebook Metaverse using social cognitive theory …, technological literacy, and self-efficacy on the intention to participate in the Facebook Metaverse during the COVID-19 pandemic …-efficacy of participating in the metaverse positively by correlations of 0.573 and 0.257, respectively. Self-efficacy of …
Persistent link: https://www.econbiz.de/10014329642
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Context in augmented reality marketing: Does the place of use matter?
von der Au, Simon; Rauschnabel, Philipp A.; Felix, Reto; … - In: Psychology & Marketing 40 (2023) 11, pp. 2447-2463
important insights regarding the influence of context on downstream variables in their AR and metaverse marketing strategies. …
Persistent link: https://www.econbiz.de/10014503957
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Marketing in the Metaverse: Exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: PraxisWISSEN Marketing 8 (2023) 01/2023, pp. 57-76
opportunities in the Metaverse. However, there is great uncertainty regarding effective strategies in this new "world". As research … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and … challenges. Interviews with experts from different industries highlight the Metaverse's potential for more personalized and …
Persistent link: https://www.econbiz.de/10014517413
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Markenkommunikation und Werbung im Metaverse: Immersion und Interaktion in Advergames und Adverworlds
Hesse, Andreas - In: PraxisWISSEN Marketing 8 (2023) 01/2023, pp. 77-89
Der vorliegende Beitrag zeigt eine Möglichkeit auf, die Zukunft von Markenkommunikation und Werbung im Metaverse zu … ihre Beziehung zu Nutzerinnen und Nutzern zu pflegen. Diverse Marken nutzen bereits die Vorboten des Metaverse, um mit … Markenverantwortliche die richtige Balance zwischen Entertainment und Vermarktung finden, ohne dass Metaverse kommerziell auszuschlachten. …
Persistent link: https://www.econbiz.de/10014517440
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Increasing the intention of Gen Zers to adopt drone delivery services based on a three-step decision-making process
Chen, Charlie; Nakayama, Makoto; Ractham, Peter - In: Cogent Business & Management 10 (2023) 1, pp. 1-21
Generation Zers are digital natives who may be early adopters of drone delivery services for e-commerce. Therefore, e-commerce vendors must understand what causes Gen Zers to believe, desire, and intend to adopt drone delivery services. Gen Zers were surveyed regarding their decision-making...
Persistent link: https://www.econbiz.de/10014527870