Siddiqui, Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain - In: Academic Journal of Research in Economics and Management 3 (2015) 3, pp. 61-66
were extracted, Brand Association, Brand Premium, Brand Communication and Brand Loyalty. Cross tabs show wider differences … identified as shaping the telecom branding i.e. Network coverage, Value added services and Pricing strategies while in subsequent … quests value added services were emerged as major factor for retaining consumer mindset for telecom branding. Research …