//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Business Multimedia : innovati...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
7,667
Internet marketing
7,658
Internet
5,839
Social Web
4,441
Social web
4,441
Konsumentenverhalten
4,254
Consumer behaviour
4,253
E-commerce
2,481
Electronic Commerce
2,480
Betriebliches Bildungsmanagement
2,385
Employer-provided training
2,385
Unternehmen
2,265
Enterprise
2,178
Online retailing
1,896
Online-Handel
1,896
Werbewirkung
1,526
Advertising effects
1,525
Viral marketing
1,475
Virales Marketing
1,475
Beziehungsmarketing
1,298
Relationship marketing
1,298
Advertising
1,247
Markenführung
1,245
Brand management
1,243
Werbung
1,227
USA
1,211
United States
1,210
Theorie
900
Theory
900
Social media
823
Brand image
795
Markenimage
795
social media
775
Deutschland
746
Website
737
Germany
730
Berufsbildung
674
Vocational training
674
Marketing management
656
Marketingmanagement
656
more ...
less ...
Online availability
All
Undetermined
7,634
Free
1,660
Type of publication
All
Article
17,577
Book / Working Paper
285
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
17,862
Graue Literatur
7,326
Non-commercial literature
7,326
Hochschulschrift
6,475
Aufsatz im Buch
5,820
Book section
5,820
Working Paper
4,997
Thesis
4,445
Arbeitspapier
4,435
Collection of articles of several authors
3,865
Sammelwerk
3,865
Dissertation u.a. Prüfungsschriften
2,914
Aufsatzsammlung
2,846
Konferenzschrift
1,992
Lehrbuch
1,486
Bibliografie enthalten
1,212
Bibliography included
1,212
Case study
1,209
Fallstudie
1,209
Textbook
1,171
research-article
1,014
Conference proceedings
871
Ratgeber
691
Guidebook
630
Bibliographie
505
Amtsdruckschrift
463
Government document
463
Handbook
442
Handbuch
442
Article
384
Conference paper
261
Konferenzbeitrag
261
Festschrift
259
Adressbuch
255
Statistik
236
review
232
Forschungsbericht
229
Directory
216
review-article
209
more ...
less ...
Language
All
English
16,150
German
1,207
French
184
Russian
74
Italian
71
Spanish
61
Polish
48
Czech
12
Croatian
11
Dutch
9
Slovak
9
Portuguese
7
Serbian
7
Hungarian
5
Slovenian
5
Bulgarian
2
Norwegian
2
Swedish
2
Ukrainian
2
Undetermined
2
Bosnian
1
Modern Greek (1453-)
1
Finnish
1
Kazakh
1
Romanian
1
more ...
less ...
Author
All
Wirtz, Bernd W.
29
Dwivedi, Yogesh Kumar
27
Goldfarb, Avi
27
Law, Chun Hung Roberts
27
Tucker, Catherine
26
Ghose, Anindya
20
Skiera, Bernd
20
Whinston, Andrew B.
18
Pitt, Leyland F.
17
Fesenmaier, Daniel R.
16
Ko, Eunju
16
Rita, Paulo
16
Grewal, Dhruv
15
Harrigan, Paul
15
Hudders, Liselot
15
Xiang, Zheng
15
Filieri, Raffaele
14
Greenstein, Shane M.
14
Okumus, Fevzi
14
Pauwels, Koen
14
Smith, Michael D.
14
Bigné Alcañiz, J. Enrique
13
Hennig-Thurau, Thorsten
13
Kumar, Vikas
13
Loureiro, Sandra Maria Correia
13
Michaelidou, Nina
13
Milne, George R.
13
Okazaki, Shintaro
13
Pelsmacker, Patrick de
13
Qiu, Liangfei
13
Quach, Sara
13
Wilbur, Kenneth C.
13
Choi, Yung Kyun
12
Gerpott, Torsten J.
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Luo, Xueming
12
Rana, Nripendra P.
12
Smith, Katherine Taken
12
Spann, Martin
12
more ...
less ...
Institution
All
Europäische Kommission
42
Springer Vieweg
5
Instytut Rozwoju i Studiów Strategicznych <Warschau>
3
OECD
2
OECD / Directorate for Science, Technology and Industry / Committee on Information, Computer and Communications Policy
2
Russland / Ministerstvo Ėkonomiki
2
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Association d'Economie Financière
1
Assoziation für die Europäische Währungsunion
1
Banque de France / Direction des Entreprises
1
Brookings Institution
1
Bund-Verlag
1
Bundeskammer für Arbeiter und Angestellte
1
CTTE <10, 2011, Berlin>
1
Center for Discrete Mathematics and Theoretical Computer Science <Piscataway, NJ>
1
Conference on Evolutionary Approaches to Entrepreneurship <2002, College Park, Md.>
1
Deutschland / Deutscher Bundestag
1
Deutschland / Deutscher Bundestag / Ausschuss für Bildung, Wissenschaft, Forschung, Technologie und Technikfolgenabschätzung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäischer Ausschuss der Regionen
1
Europäischer Wirtschafts- und Sozialausschuss
1
FH JOANNEUM Gesellschaft / Studiengang Management Internationaler Geschäftsprozesse
1
Federal Reserve Bank of New York
1
Han'guk-Kyŏngje-Yŏn'guwŏn <Seoul>
1
Heinrich-Heine-Universität Düsseldorf / Düsseldorf Institute for Competition Economics
1
Ikonomičeski Institut
1
Institut Francais des Relations Internationales
1
Institut d'Économie Industrielle <Toulouse>
1
Institut Ėkonomiki Perechodnogo Perioda <Moskau>
1
Interactive Services Association / State On-line Taxation White Paper Task Force
1
International Conference of Telecommunication, Media and Internet Techno-Economics <12., 2015, München>
1
International Council for Scientific and Technical Information
1
John M. Olin Institute for Employment Practice and Policy
1
Laboratoire d'analyse et modélisation de systèmes pour l'aide à la décision <Paris>
1
Mattersburger Kreis für Entwicklungspolitik an den Österreichischen Universitäten
1
Nomura Research Institute
1
OECD / Committee for Information, Computer and Communications Policy / Working Party on Information Security and Privacy
1
OECD / Committee on Information, Computer and Communications Policy / Working Party on Telecommunication and Information Services Policies
1
OECD / Committee on Information, Computer and Communications Policy / Working Party on the Information Economy
1
more ...
less ...
Published in...
All
Journal of business research : JBR
383
Telecommunications policy : the international journal of digital economy, data sciences and new media
238
Journal of retailing and consumer services
223
International journal of internet marketing and advertising : IJIMA
207
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Technological forecasting & social change : an international journal
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
131
Journal of advertising research
131
Journal of marketing communications
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
120
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Information systems research : ISR
117
International journal of advertising : the review of marketing communications
117
Journal of internet commerce
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
Information economics and policy : IEP
110
International journal of hospitality management
108
Electronic commerce research
98
International journal of electronic marketing and retailing : IJEMR
91
Tourism management : research, policies, practice
91
International journal of business information systems : IJBIS
89
Business horizons
88
Industrial marketing management : the international journal for industrial and high-tech firms
82
Journal of promotion management : innovations in planning and applied research
79
Cogent business & management
76
Journal of management information systems : JMIS
76
HMD : Praxis der Wirtschaftsinformatik
70
International journal of advertising : the quarterly review of marketing communications
70
Psychology & marketing
69
International journal of e-business research : an official publication of the Information Resources Management Association
67
European research studies
66
International journal of technology marketing : IJTMkt
66
The international journal of human resource management
66
Applied economics letters
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
Journal of marketing
61
Journal of promotion management : JPM
61
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
60
Applied economics
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
more ...
less ...
Source
All
ECONIS (ZBW)
17,862
Showing
1
-
10
of
17,862
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Economie de l'
Internet
Brousseau, Éric
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001629782
Saved in:
2
Enterprise Content Management : [Technologien und Trends, Marktstrukturierung, Nutzenpotenziale und Performanzmessung, Produktinformationsmanagement, Bereitstellung von Artikelstam...
Fröschle, Hans-Peter
(
ed.
);
Reich, Siegfried
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003598046
Saved in:
3
Green Computing & Sustainability : betriebliche Umweltinformationssysteme, nachhaltiges Informationsmanagement, Green IT und Green Business, Berücksichtigung von Umweltwirkungen, o...
Marx Gómez, Jorge Carlos
(
contributor
); …
-
2010
-
Stand: 1.1.2010
Persistent link: https://www.econbiz.de/10008650150
Saved in:
4
Zum Informationsfluss in wirtschaftlichen und nicht wirtschaftlichen Organisationen
Schröter, Harm G.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011404446
Saved in:
5
Elektronischer Geschäftsverkehr
Aichholzer, Georg
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001405975
Saved in:
6
Kommunikation : der Schlüssel zum Erfolg
Schäffer, Utz
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10014302447
Saved in:
7
Active mediation of television,
internet
and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
8
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
9
Unraveling mobile
internet
behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
10
Computer science and decision theory
Roberts, Fred
(
contributor
);
Tsoukiàs, Alexis
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003745122
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->