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Sustenability and organic growth marketing : an exploratory approach on valorisation of durable development principles in tourism
Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937
conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
Persistent link: https://www.econbiz.de/10011824807
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Sustainable marketing - the case of Northern Cyprus
Gilmore, Audrey; Carson, David; Fawcett, Lyn; … - In: The marketing review 7 (2007) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10003501536
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Marketing and management implementation on megatrends in modern tourism
Bakic, Ognjen; Hrabrovski-Tomic, Eva; Muhi, Bela; … - In: UTMS journal of economics / University of Tourism and … 1 (2010) 2, pp. 17-25
determined development of global tourism, mentioned trends are presented in this paper, mostly from the aspect of marketing and … management in tourism but with special emphasis on the elements of their marketing mix (product, price, promotion and … distribution). -- mega trends in tourism ; tourism market ; marketing in tourism ; management in tourism . …
Persistent link: https://www.econbiz.de/10009243567
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Determinants of trip choice, satisfaction and loyalty in an eco-tourism destination : a modelling study on the Shiretoko Peninsula, Japan
Romão, João; Neuts, Bart; Nijkamp, Peter; Shikida, Asami - In: Ecological economics : the transdisciplinary journal of … 107 (2014), pp. 195-205
Persistent link: https://www.econbiz.de/10011280267
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Factors influencing medical travel into the United States
Johnson, Tricia J.; Youngquist, Jaymie S.; Garman, Andy N. - In: International journal of pharmaceutical and healthcare … 9 (2015) 2, pp. 118-135
Persistent link: https://www.econbiz.de/10011375964
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The necessity of applying marketing strategies in tourism : the case of Slovenia and Tunisia
Petkovska Mirčevska, Tatjana; Cuculeski, Nikola - In: Economic development : journal of the Institute of … 17 (2015) 1/2, pp. 25-36
Persistent link: https://www.econbiz.de/10011341343
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Research agenda for tourism and the Chinese dream : dialogues and open doors
Weaver, David B.; Becken, Susanne; Ding, Peiyi; … - In: Journal of travel research : a quarterly publication of … 54 (2015) 5, pp. 578-583
Persistent link: https://www.econbiz.de/10011348812
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Cuba in transition : tourism industry perceptions of entrepreneurial change
Hingtgen, Nathan; Kline, Carol; Fernandes, Luci; … - In: Tourism management : research, policies, practice 50 (2015), pp. 184-193
Persistent link: https://www.econbiz.de/10011312603
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Using local cuisines when promoting small Caribbean island destinations
Okumus, Fevzi; Kock, Gerald; Scantlebury, Michael M. G.; … - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 410-429
Persistent link: https://www.econbiz.de/10009775402