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European journal of marketing : EJM
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Consumer risk perception in the UK wine market
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
22
(
1988
)
9
,
pp. 5-15
Persistent link: https://www.econbiz.de/10001076000
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Modelling consumer risk reduction preferences from perceived loss data
Greatorex, Mike
- In:
Journal of economic psychology : research in economic …
15
(
1994
)
4
,
pp. 669-685
Persistent link: https://www.econbiz.de/10001174091
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Risk reducing strategies used in the purchase of wine in the UK
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
23
(
1989
)
9
,
pp. 31-46
Persistent link: https://www.econbiz.de/10001078012
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