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ECONIS (ZBW)
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Learning to improve : advertising research that guides practice
Stewart, David W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
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3
Tastes great but filling (then it could habe been)
Carlson, Les
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
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Evidence-based advertising : an application to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 743-767
Persistent link: https://www.econbiz.de/10009426413
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5
Illusions in regression analysis
Armstrong, Jon Scott
- In:
International journal of forecasting
28
(
2012
)
3
,
pp. 689-694
Persistent link: https://www.econbiz.de/10009659867
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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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7
Significance tests harm progress in forecasting
Armstrong, Jon Scott
- In:
International journal of forecasting
23
(
2007
)
2
,
pp. 321-327
Persistent link: https://www.econbiz.de/10003483826
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8
Statistical significance tests are unnecessary even when properly done and properly interpreted : reply to commentaries
Armstrong, Jon Scott
- In:
International journal of forecasting
23
(
2007
)
2
,
pp. 335-336
Persistent link: https://www.econbiz.de/10003483872
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9
Findings from evidence-based forecasting : methods for reducing forecast error
Armstrong, Jon Scott
- In:
International journal of forecasting
22
(
2006
)
3
,
pp. 583-598
Persistent link: https://www.econbiz.de/10003355974
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10
Rule-based forecasting : development and validation of an expert systems approach to combining time series extrapolations
Collopy, Frederick Lynch
- In:
Management science : journal of the Institute for …
38
(
1992
)
10
,
pp. 1394-1414
Persistent link: https://www.econbiz.de/10001133857
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