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L' exploitation de la saillance de mortalité dans les communications sur le changement climatique
Akil, Hussein
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Robert-Demontrond, Philippe
;
Bouillé, Julien
- In:
Recherche et applications en marketing
33
(
2018
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1
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pp. 3-30
Persistent link: https://www.econbiz.de/10012024135
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Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance
Rémy, Eric
;
Roux, Dominique
;
Arnould, Eric J.
; …
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10014633064
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