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The significance of partnership as a marketing strategy for Islamic spiritual tourism

Haq, Farooq Muhammad - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 258-272

Persistent link: https://www.econbiz.de/10010389510

Der deutsche Caravaning-Markt - Nachfrageverhalten, Segmentierungsansätze und praktische Marketingsimplikationen

Zanger, Cornelia; Kaminski, Sandra; Wenisch, Michael - In: Tourismus-Journal : Zeitschrift für … 7 (2003) 1, pp. 5-28

Persistent link: https://www.econbiz.de/10001797764

Tourism and marketing : a symbiotic relationship?

Ryan, Chris - In: Tourism management : research, policies, practice 12 (1991) 2, pp. 101-111

Persistent link: https://www.econbiz.de/10001110964

Greek marketing strategies in the European tourism market

Papadopoulos, Socrates I. - In: The service industries journal 9 (1989) 2, pp. 297-314

Persistent link: https://www.econbiz.de/10001077519

Foreign travel behaviour in a growing vacation market : implications for tourism marketers

Yavas, Ugur - In: European journal of marketing : EJM 21 (1987) 5, pp. 57-69

Persistent link: https://www.econbiz.de/10001072503

An empirical study of marketing of SMEs in the tourism sector

Yaja, Millo; Kumar, Anuj - In: Small enterprise research 28 (2021) 3, pp. 314-328

Persistent link: https://www.econbiz.de/10012801748

Introduction: the role and relevance of literature reviews and research in the Asia Pacific

Rowley, Chris; Paul, Justin - In: Asia Pacific business review 27 (2021) 2, pp. 145-149

Persistent link: https://www.econbiz.de/10012515100

Recovery measures for the tourism industry in Andalusia : residents as tourist consumers

Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - In: Economies : open access journal 10 (2022) 6, pp. 1-18

The pandemic caused by the coronavirus continues to test barriers around the world. In this sense, the tourism industry … opted for local tourism so that the residents become the consumers of the tourist products of their territory. The … deployment of new technologies and marketing campaigns should provide the basic strategies for structural changes and innovations …

Persistent link: https://www.econbiz.de/10013255974

Improving residents' quality of life through sustainable experiential mega-events : high- versus low-context cultures

Vila-Lopez, Natalia; Küster, Inés; Marin-Aguilar, … - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 979-1005

Persistent link: https://www.econbiz.de/10013257073

Price sensitivities of the consumer in a tourist market

Button, Dixie - In: Journal of revenue and pricing management 21 (2022) 3, pp. 291-298

Persistent link: https://www.econbiz.de/10013258155