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Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin; Brito, Eliane P. Z. - In: Business horizons 60 (2017) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
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When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius; Schnittka, Oliver - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
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Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti; Poursaeed, Mohammad Mehdi - In: International journal of e-business research : an … 11 (2015) 4, pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
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Brand identity and virtual brand community for the success of co-creation
Benmiled-Cherif, Héla - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 222-236
Persistent link: https://www.econbiz.de/10011610708