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How does green suit me? : consumers mentally match perceived product attributes with their domain-specific motives when making green purchase decisions
Hahnel, Ulf J. J.
;
Gölz, Sebastian
;
Spada, Hans
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
5
,
pp. 317-327
Persistent link: https://www.econbiz.de/10010517314
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