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Babakus, Emin
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Smith, Katherine Taken
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Yavas, Ugur
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Smith, L. Murphy
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Mangold, W. Glynn
9
Karatepe, Osman M.
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Jha, Subhash
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Linnhoff, Stefan
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ECONIS (ZBW)
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1
Selling to millennials with online reviews
Mangold, W. Glynn
;
Smith, Katherine Taken
- In:
Business horizons
55
(
2012
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
Saved in:
2
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
Saved in:
3
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
4
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
5
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
6
Hospital marketing and communications via social media
Smith, Katherine Taken
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
Saved in:
7
Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
Saved in:
8
Does brand management of corporate reputation translate into higher markt value?
Smith, Katherine Taken
;
Smith, Murphy
;
Wang, Kun
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 201-221
Persistent link: https://www.econbiz.de/10003988711
Saved in:
9
A longitudinal examination of print advertising by professional accounting firms
Smith, Katherine Taken
;
Smith, L. Murphy
;
Prawito, Topaz
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
Saved in:
10
A comparison of work-life balance perspectives of future business professionals in the USA and Germany
Linnhoff, Stefan
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
3
,
pp. 322-353
Persistent link: https://www.econbiz.de/10011289437
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