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More than aesthetic : visual boundaries and perceived variety
Wen, Na; Lurie, Nicholas H. - In: Journal of retailing 95 (2019) 3, pp. 86-98
Persistent link: https://www.econbiz.de/10012130011
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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Contingent effects of managerial guanxi on new product development success
Cui, Nan; Wen, Na; Xu, Lan; Yao, Qin - In: Journal of business research : JBR 66 (2013) 12, pp. 2522-2528
Persistent link: https://www.econbiz.de/10010233148
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Asset specificity and complementarity and MNE ownership strategies : the role institutional distances
Zhang, Yuanyuan; Zhong, Weiguo; Wen, Na; Jiang, Dequan - In: Industrial marketing management : the international … 43 (2014) 5, pp. 777-785
Persistent link: https://www.econbiz.de/10010404091
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Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names
Yao, Qin; Wen, Na; Dou, Wenyu - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 117-125
Persistent link: https://www.econbiz.de/10011477154
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License is "suspended" : the impact of social sharing on curbing moral licensing
Wen, Na; Hu, Tao - In: Journal of consumer marketing 40 (2023) 6, pp. 712-720
Persistent link: https://www.econbiz.de/10014332330
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The case for compatibility : product attitudes and purchase intentions for upper versus lowercase brand names
Wen, Na; Lurie, Nicholas H. - In: Journal of retailing 94 (2018) 4, pp. 393-407
Persistent link: https://www.econbiz.de/10011958221
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Listening to strangers : whose responses are valuable, valuable are they, and why?
Weiss, Allen M.; Lurie, Nicholas H.; MacInnis, Deborah J. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 425-436
Persistent link: https://www.econbiz.de/10003756190
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Searching for experience on the web : an empirical examination of consumer behavior for search and experience goods
Huang, Peng; Lurie, Nicholas H.; Mitra, Sabyasachi - In: Journal of marketing 73 (2009) 2, pp. 55-69
Persistent link: https://www.econbiz.de/10003820596
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Temporal contiguity and negativity bias in the impact of online word of mouth
Chen, Zoey; Lurie, Nicholas H. - In: Journal of marketing research : JMR 50 (2013) 4, pp. 463-476
Persistent link: https://www.econbiz.de/10009786171