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Consumer behaviour
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12
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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2
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ECONIS (ZBW)
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1
More than aesthetic : visual boundaries and perceived variety
Wen, Na
;
Lurie, Nicholas H.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 86-98
Persistent link: https://www.econbiz.de/10012130011
Saved in:
2
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
3
Contingent effects of managerial guanxi on new product development success
Cui, Nan
;
Wen, Na
;
Xu, Lan
;
Yao, Qin
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2522-2528
Persistent link: https://www.econbiz.de/10010233148
Saved in:
4
Asset specificity and complementarity and MNE ownership strategies : the role institutional distances
Zhang, Yuanyuan
;
Zhong, Weiguo
;
Wen, Na
;
Jiang, Dequan
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 777-785
Persistent link: https://www.econbiz.de/10010404091
Saved in:
5
Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names
Yao, Qin
;
Wen, Na
;
Dou, Wenyu
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 117-125
Persistent link: https://www.econbiz.de/10011477154
Saved in:
6
License is "suspended" : the impact of social sharing on curbing moral licensing
Wen, Na
;
Hu, Tao
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 712-720
Persistent link: https://www.econbiz.de/10014332330
Saved in:
7
The case for compatibility : product attitudes and purchase intentions for upper versus lowercase brand names
Wen, Na
;
Lurie, Nicholas H.
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011958221
Saved in:
8
Listening to strangers : whose responses are valuable, valuable are they, and why?
Weiss, Allen M.
;
Lurie, Nicholas H.
;
MacInnis, Deborah J.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 425-436
Persistent link: https://www.econbiz.de/10003756190
Saved in:
9
Searching for experience on the web : an empirical examination of consumer behavior for search and experience goods
Huang, Peng
;
Lurie, Nicholas H.
;
Mitra, Sabyasachi
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 55-69
Persistent link: https://www.econbiz.de/10003820596
Saved in:
10
Temporal contiguity and negativity bias in the impact of online word of mouth
Chen, Zoey
;
Lurie, Nicholas H.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 463-476
Persistent link: https://www.econbiz.de/10009786171
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