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The impact of advertising appeals on purchase intention for women's fashion products in Malaysia
Nur Farihah Bt. Isamudin; Muhammad Tahir Jan - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 19-36
, happiness appeal and excitement appeal on purchase intention for women fashion products in Malaysia. Primary data were collected … from 303 respondents using self-administered online questionnaire that was distributed among social media users in Malaysia … marketers, especially those in women's fashion industry in Malaysia, in creating eff ective advertising campaign to promote …
Persistent link: https://www.econbiz.de/10012666746
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How to implement an accurate and effective costing system in manufacturing organizations
Popesko, Boris - In: European financial and accounting journal : EFAJ 4 (2009) 4, pp. 35-49
The objective of the article is to define rules for establishing a high quality costing system to measure the costs of products, customers, and other cost objects in a manufacturing enterprise. The pros and cons of all existing costing methods are discussed in the article, as are the methods...
Persistent link: https://www.econbiz.de/10011459528
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Career administration as a determinant of proactive behavior
Azman Ismail; Wan Aishah Wan Mohd Nowalid; Azmawaty … - In: Economic review : journal of economics & business 15 (2017) 1, pp. 7-18
gas firm in West Malaysia. The results of SPSS program presented two essential outcomes: first, job autonomy was …
Persistent link: https://www.econbiz.de/10012012527
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Group-tacit knowledge and organisational effectiveness : analysis of effects using a mixed method approach
Ibidunni, Ayodotun Stephen; Olokundun, Maxwell Ayodele; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 19 (2018), pp. 135-145
Considering that most part of organisational operations depend on group effectiveness, yet there is scarcely any empirical study on the interactions between group-tacit knowledge and organisational effectiveness. In order to overcome this gap, this study involves a survey of 230 managers and...
Persistent link: https://www.econbiz.de/10012019156
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Perception of frontline employees towards career growth opportunities : implications on turnover intention
Ohunakin, Folakemi; Adeniji, Anthonia Adenike; Oludayo, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 19 (2018), pp. 278-287
Retaining talented employees has become a major challenge confronting the management in hospitality industry. Researchers from different climes have advocated for adequate retention strategies such as career growth opportunities, for overcoming the alarming rate of employees' turnover in hotel...
Persistent link: https://www.econbiz.de/10012019236
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Influence of ecological protection on the corporate image of oil and gas firms in Nigeria
Motilewa, Deborah Bolanle; Ibidunni, Ayodotun Stephen; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 19-24
Oil and gas firms in Nigeria are generally perceived to be weak in their environmental and ecological initiatives towards their host communities. Yet there has been a dearth of empirical emphasis from research that shows evidences about the role of ecological protection on the corporate image of...
Persistent link: https://www.econbiz.de/10012019538
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Defining personnel marketing strategies
Gladka, Olena; Fedorova, Viktoriya - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 146-157
The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into consideration external personnel marketing strategy and...
Persistent link: https://www.econbiz.de/10012020029
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Competence model for measuring career development and organisational growth in the health sector
Adeniji, Anthonia Adenike; Osibanjo, Omotayo Adewale; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 248-258
The present changing trend and competitive business world have compelled many sectors to improve their service quality, productivity and performance. The health sector is a unique sector with peculiar work environment and developmental expectations from workers of different categories. Experts...
Persistent link: https://www.econbiz.de/10012020262
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The effect of perceived transformational leadership style on employee engagement : the mediating effect of leader's emotional intelligence
Milhem, Marwan; Muda, Habsah; Ahmed, Khalil - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 33-42
Employee engagement has been at the center of attention for human resource personnel and researchers who stated that employee engagement can be a key driver of an organization's business success. Many researchers have found in recent researches that a transformational leadership style has a...
Persistent link: https://www.econbiz.de/10012024177
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Conceptual structure and perspectives on entrepreneurship education research : a bibliometric review
Aparicio, Gloria; Iturralde, Txomin; Maseda, Amaia - In: European research on management and business economics 25 (2019) 3, pp. 105-113
This study aims to review the field of Entrepreneurship Education (EE). The review examines 325 scientific articles published in refereed scientific journals from 1987 to 2017. The SciMat software was used to conduct an analysis of performance indicators and science mapping visualizations. The...
Persistent link: https://www.econbiz.de/10012120124