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Digital marketing in cultural institutions : example of cultural institutions of the City of Zadar

Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 341-352

Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...

Persistent link: https://www.econbiz.de/10012543317

An investigation of the internet generation customer loyalty : an empirical study in Indonesia mobile services

Yacob, Syahmardi; Johannes; Edward, Edward; Sulistiyo, Urip - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 271-281

The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The demanded data were collected from 663 samples...

Persistent link: https://www.econbiz.de/10014371908

Direct and indirect effects of operant resources on co-creation experience : empirical evidence from Airbnb consumers

Hastari, Revi; Adela, Zehan; Alkhair, Hanesman; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 92-103

This study aims to empirically analyze the direct and indirect effects of operant resources on co-creation experience of Airbnb consumers. Specifically, this study examines operant resources' impact on perceived benefits, trust, and co-creation experience. In addition, this study also...

Persistent link: https://www.econbiz.de/10012221923

17 years of service-dominant logic : Vargo and Lusch's contributions

Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...

Persistent link: https://www.econbiz.de/10012888446

Entrepreneurial innovation : killer apps in the iPhone ecosystem

Yin, Pai-ling; Davis, Jason; Muzyrya, Yulia - In: The American economic review 104 (2014) 5, pp. 255-259

Persistent link: https://www.econbiz.de/10010390329

"The future’s bright, the future’s mobile" : a study of Apple and Google mobile application developers

Bergvall-Kåreborn, Birgitta; Howcroft, Debra - In: Work, employment & society : a journal of the British … 27 (2013) 6, pp. 964-981

Persistent link: https://www.econbiz.de/10010259774

Audit of museum marketing communication in the modern management context

Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

Persistent link: https://www.econbiz.de/10012291735

Standortindex DIGITAL : nützlich zum Erkennen von Handlungserfordernissen im IKT-Sektor?

Gerpott, Torsten J. - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 96 (2016) 1, pp. 26-33

Beim letzten Nationalen IT-Gipfel der Bundesregierung am 18./19.11.2015 haben die Kanzlerin und der Wirtschaftsminister einhellig hervorgehoben, dass Deutschland hinsichtlich des Digitalisierungsgrades von Wirtschaft und Gesellschaft im internationalen Vergleich allenfalls mittelmäßig...

Persistent link: https://www.econbiz.de/10011412948

Internet der Dinge und die Zukunft der Netzökonomie

Knieps, Günter - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 99 (2019) 5, pp. 348-354

Das Internet der Dinge wäre undenkbar ohne den rapiden technologischen Fortschritt in der Telekommunikation während der vergangenen Jahrzehnte von spezialisierten schmalbandigen Netzen hin zu All-IP-Breitbandnetzen. Dadurch wird ein hochvolumiger Transport von Datenpaketen für ein großes...

Persistent link: https://www.econbiz.de/10012120293

The participation of ict in activities of economic subjects in small economy

Palevska, Valentina Mucunska; Novkovska, Blagica - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 157-168

The use of digital technology in business is of particular interest to researchers because information and communication tools generate changes that reflect on the productivity of organizations and the economic development of countries. This paper examines the relationship between information...

Persistent link: https://www.econbiz.de/10012178451

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