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Consumer responses to sex appeal advertising : a cross-cultural study

Fang Liu; Cheng, Hong; Li, Jianyao - In: International marketing review 26 (2009) 4/5, pp. 501-520

Persistent link: https://www.econbiz.de/10009523104

Is your product really green? : a content analysis to reassess green advertising

Segev, Sigal; Fernandes, Juliana; Hong, Cheng - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 85-93

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The Chinese perception of quality : model building and analysis based on consumers' perception

Cheng, Hong; Li, Dandan; Luo, Lianfa - In: Journal of chinese management : JCM 1 (2014), pp. 1-22

Theory construction and data reconstruction are required for the evaluation of quality in China. Taking into consideration existing mature quality evaluation models (particularly the methods of evaluating customer satisfaction) and China's unique national conditions during its economic...

Persistent link: https://www.econbiz.de/10010414278

Wage differential between rural migrant and urban workers in the People's Republic of China

Cheng, Hong; Hu, Dezhuang; Li, Hongbin - In: Asian development review 37 (2020) 1, pp. 43-60

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Will consumers silence themselves when brands speak up about sociopolitical issues? : applying the spiral of silence theory to consumer boycott and buycott behaviors

Hong, Cheng; Li, Cong - In: Journal of nonprofit & public sector marketing 33 (2021) 2, pp. 193-211

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How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers

Hong, Cheng; Li, Cong - In: International review on public and non-profit marketing 17 (2020) 4, pp. 527-547

Persistent link: https://www.econbiz.de/10012310883

The rise of robots in China

Cheng, Hong; Jia, Ruixue; Li, Dandan; Li, Hongbin - In: The journal of economic perspectives : EP ; a journal … 33 (2019) 2, pp. 71-88

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Attracting comments : digital engagement metrics on Facebook and financial performance

Yoon, Gunwoo; Li, Cong; Ji, Yi; North, Michael; Hong, Cheng - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 24-37

Persistent link: https://www.econbiz.de/10011848723

How middle managers' participation in decision-making influences firm innovation performance : evidence from China Employer-Employee Survey Data

Cheng, Hong; Song, Feifei; Li, Dandan - In: Chinese management studies : CMS 11 (2017) 1, pp. 72-89

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Understanding the divergence of manufacturing enterprisesʼ profitability in China

Yu, Hongwei; Chen, Wenjin; Huang, Ying; Song, Shilei; … - In: China economic journal : the official journal of the … 10 (2017) 1, pp. 47-60

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