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Marketing reality : the sole end and purpose of production is consumption
Wills, Gordon
- In:
European journal of marketing : EJM
25
(
1991
)
4
,
pp. 1-216
Persistent link: https://www.econbiz.de/10001111547
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Effective product organisation and development
Wills, Gordon
(
contributor
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- In:
European journal of marketing : EJM
18
(
1984
)
6
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pp. 2-123
Persistent link: https://www.econbiz.de/10001065459
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