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and growth. Moreover, We propose that perspective allows entrepreneurs to accumulate experience and recognize and exploit … further opportunities. Implications & Recommendations: The study has implications mainly for entrepreneurs (recommendation for …
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Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...
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